Director of Marketing Strategy

About the role

The Marketing Director will lead the firm's marketing strategy, brand development, digital presence, and lead generation initiatives. They will translate the firm's business goals into actionable marketing plans while building systems, processes, and accountability across all marketing functions.

Responsibilities

• Translate business goals into actionable marketing plans
• Build systems, processes, and accountability across all marketing functions
• Develop and execute marketing initiatives that strengthen the firm's brand
• Increase qualified leads and support long-term growth objectives
• Work closely with the Chief Relationship Officer and CEO
• Focus on marketing strategy, website optimization, digital advertising, branding, content creation, vendor management, and marketing performance analysis

Requirements

• Hands-on experience in marketing strategy, brand development, digital presence, and lead generation
• Experience in translating business goals into actionable marketing plans
• Experience in building systems, processes, and accountability across all marketing functions
• Experience in developing and executing marketing initiatives that strengthen the firm's brand
• Experience in increasing qualified leads and supporting long-term growth objectives
• Experience working closely with the Chief Relationship Officer and CEO
• Experience in marketing strategy, website optimization, digital advertising, branding, content creation, vendor management, and marketing performance analysis

Qualifications

• Bachelor's degree in Marketing, Communications, Business Administration, or related field
• Minimum 5 years of relevant experience in marketing, preferably in a legal or behavioral health setting
• Proven track record of success in marketing roles
• Strong understanding of digital marketing strategies and tools
• Excellent communication and interpersonal skills
• Ability to work independently and manage multiple projects simultaneously

Skills

• Marketing Strategy
• Brand Development
• Digital Presence
• Lead Generation
• Website Optimization
• Digital Advertising
• Branding
• Content Creation
• Vendor Management
• Marketing Performance Analysis

Pay

$75,000 - $95,000 USD yearly

Schedule

Full-time