Director of Marketing Strategy

About the role

As the Director of Analytics and Planning – Marketing at West Shore Home, you will manage the marketing planning, forecasting, and budget alignment processes for all 40+ company branches. The goal is to achieve the best ROI on marketing spend and meet the company’s Net Sales targets. This role reports to the VP of Marketing Planning and Analytics and oversees Divisional Marketing Managers.

Responsibilities

• Serve as the primary interface between Marketing and FP&A, supporting the Marketing team by creating and managing marketing forecast models.
• Collaborate with senior-level marketing leaders on overall marketing strategy and budget plans to set performance expectations.
• Utilize historical marketing performance data to develop long-term budget plans and forecasts, showcasing spend and appointments per day by product vertical at each branch location.
• Adjust spend levels for different marketing sources to ensure alignment with the budget and company appointment targets.
• Develop data-driven forecasts to predict appointment and sales volumes based on historical performance data.
• Train and develop Divisional Marketing Managers to effectively manage branch-level marketing budgets, aiming to achieve sales targets at the lowest possible marketing cost.

Requirements

• Must be authorized to work in the United States without requiring employer-sponsored work authorization (no visa sponsorship provided).
• 5+ years of experience with forecasting and modeling for performance-based marketing.
• Bachelor’s Degree, required.
• Proven experience developing and executing efficiency improvement plans to streamline marketing budgeting and target-setting processes through automation.
• Previous experience utilizing AI and ML in performance modeling and forecasting (preferred).
• Advanced proficiency in Excel, with significant analysis and data structuring required.
• Advanced proficiency in data analysis and performance forecast modeling using platforms such as Databricks and Power BI.

Benefits

• Comprehensive Health Insurance options (Medical, Dental, Vision, Accident, Life, Critical Illness, Short- and Long-Term Disability).
• 401(k) Retirement Plan with company match.
• HSA plan with company match.
• Paid holidays and paid time off (PTO).
• Employee Referral Program.
• Employee Discount Program.
• Paid training and unlimited professional growth potential.

Schedule

Monday–Friday, 8:00 AM–5:00 PM (Full-Time, onsite in Mechanicsburg, PA).

Culture and Community

West Shore Home is dedicated to fostering a strong, value-driven culture and has been recognized as a Top Workplaces USA employer, including awards for Leadership, Purpose & Values, and Compensation & Benefits. The company strives to Bring Happiness to Every Home—both for customers and employees—by supporting positive change in communities through volunteering, giving back, and partnering with nonprofits.