Director Of Marketing Strategy

Responsibilities

• Develop and implement marketing strategies to generate client growth and revenue
• Conduct market research and analyze data to identify target audiences and trends
• Create and manage marketing campaigns across various channels (e.g., social media, email, SEO, PPC)
• Collaborate with cross-functional teams to drive client acquisition and retention efforts
• Optimize website and landing pages for increased conversions using A/B testing and user behavior analysis
• Maintain and report on marketing metrics and analytics, including CRM data management
• Manage budget allocation and ensure cost-effective marketing strategies
• Identify and evaluate new growth opportunities and partnerships to expand the client base
• Stay up-to-date with emerging trends, technologies, and best practices in growth marketing

Qualifications

• Bachelor's degree in Marketing (or related field) or at least 5 years of relevant experience
• 4+ years driving marketing strategy and/or marketing campaigns
• Proficiency in data analytics (including SEO/SEM)
• Strong understanding of referral-based & B2B marketing
• Excellent written and verbal communication skills
• Experience working independently with remote teams

About Robinson and Casey, PLLC

At Robinson & Casey, we believe that compassion and doing things the right way go hand in hand. We specialize in Behavioral Health Law — the Marchman Act and Guardianship — which means we walk alongside families in the hardest moments of their lives, guiding them down proven legal paths to lifesaving treatment for their loved ones.

We're not just in the business of law. We're in the business of helping families rebuild, recover, and move forward — through systems that work, processes we trust, and a team that shows up for every family we serve.

Our values — Honesty, Courage, Integrity, Empathy, Perseverance, and Service — guide everything we do.

Compensation: $75,000 - $95,000/year

What We Offer:

• Competitive compensation
• A structured, growth-focused environment with clear expectations
• Purpose-driven work
• The opportunity to contribute to something meaningful and well-run

At Robinson & Casey, we believe there is a right way to serve families in crisis — through proven systems, clear roles, and consistent execution. We hire thoughtfully and with intention because the families who come to us cannot afford anything less.

We seek individuals who combine professional excellence with empathy and accountability — people who take ownership of their role, follow the processes we've built, welcome feedback, and look for ways to make good systems even better. Our hiring process is designed to ensure alignment on expectations, values, and long-term fit before someone joins the team. Above all, we look for people who care deeply about the families we serve and who understand that doing things the right way is how we save lives.