Director of Strategic Marketing

Essential job functions

• Develop and implement a comprehensive, multi-channel marketing strategy aligned with organizational priorities.
• Collaborate with the Strategy Development Director to support market growth, service line promotion, and patient acquisition initiatives.
• Translate strategic goals into actionable marketing plans that support clinical operations and community outreach.
• Oversee the development and consistent application of the Community Clinic brand across all locations, programs, and media.
• Lead the creation of clear, compelling messaging and content for both internal and external audiences.
• Direct the digital marketing strategy across web, social media, SEO, email, and online advertising.
• Oversee the production of high-quality marketing materials for patient education, clinic promotion, provider recruitment, and donor communications.
• Monitor marketing performance using analytics and adjust tactics based on data insights.
• Collaborate with the Research Director to support outreach events, sponsorships, and partnerships through high-quality marketing materials that elevate our regional presence.
• Ensure marketing messages are culturally appropriate and resonate with the diverse populations we serve.
• Supervise and grow a marketing team and manage external vendors as needed.
• Partner closely with operations, clinical leadership, and development to align marketing with service delivery.
• Manage marketing budgets, timelines, and vendor contracts with transparency and efficiency.

Qualifications

• Bachelor’s degree required, preferably in Marketing, Communications, PR, or a related field.
• Minimum of 7 years of broad marketing experience required.
• Experience developing and leading marketing efforts required.
• Experience in healthcare, multi-site service organizations, or nonprofit/community-based settings is preferred.
• Generalist experience in brand standards, graphic design, social, and advertising preferred.

Skills

• A strong grasp of digital and traditional marketing channels, community engagement strategies, and brand positioning.
• Excellent written, visual, and verbal communication skills.
• Skilled collaborator who thrives in a cross-functional, community-centered environment.
• Proficiency with digital marketing tools (e.g., Google Analytics, CMS platforms, Canva).
• Passionate about community wellness and improving access to care.