Strategic Marketing Director

About the role

The Strategic Marketing Director is an advanced, senior-level corporate B2B marketer with the ability to quickly grasp and identify in-depth business and marketplace knowledge and translate it into effective, annual strategic marketing plans and go-to-market tactics that drive the business forward to achieve annual financial/growth objectives.

Responsibilities

• Lead all branding initiatives for assigned division: craft key messaging and positioning
• Create and execute annual marketing plans in alignment with business growth objectives and strategy
• Grow GPO membership
• Develop and execute go-to-market strategy, inclusive of branding and value prop
• Promote and cross-sell the entire portfolio of offerings (contracts, products and services) to support the goal of peak performance optimization and procurement savings
• Work with Sales Team to Generate Leads and nurture through the funnel
• Develop strategies, tactics and messaging to support alliances, ensuring brand continuity

Qualifications

• Bachelor’s Degree in Marketing and/or Marketing Communications required
• Master’s degree in marketing, communications, business and/or healthcare preferred
• 10+ years of advanced marketing experience relevant to the assigned product/business or service

Skills

• Sound analytical skills, with the ability to interpret, analyze and make recommendations based on trends, insights and reports
• Advanced ability to work with subject matter experts to grasp complex business subjects and effectively translate information via multiple marketing channels
• Knowledge of marketing best practices a must
• In-depth understanding of marketing, the GPO industry and healthcare supply chain
• Superior written and verbal communication skills
• Excellent PowerPoint and presentation skills
• Experienced in project management, possessing a high degree of organization, attention to detail and meeting deadlines
• Collaborative nature and proven ability to influence and play a significant role in cross-functional teams

Benefits

HealthTrust offers a total rewards package that supports the health, life, career and retirement of our colleagues. The available plans and programs include:

• Comprehensive benefits for medical, prescription drug, dental, vision, behavioral health and telemedicine services
• Wellbeing support, including free counseling and referral services
• Time away from work programs for paid time off, paid family leave, long- and short-term disability coverage and leaves of absence
• Savings and retirement resources, including a 401(k) Plan with a 100% match on 3% to 9% of pay (based on years of service), Employee Stock Purchase Plan, flexible spending accounts, preferred banking partnerships, retirement readiness tools, rollover support and financial wellbeing counseling

Pay

Commensurate with experience

Schedule

TBD