Director, Strategic Marketing

About the role

Your Impact We are seeking a Director, Strategic Marketing to lead the development and execution of marketing strategies that accelerate growth, strengthen market positioning, and expand customer adoption of our solutions. This highly visible leadership role will translate customer insights, competitive intelligence, and market trends into actionable strategies that shape portfolio direction, go-to-market plans, and commercial priorities. Partnering closely with Sales, Product Management, and Engineering, the Director will identify new market opportunities, build differentiated value propositions, and lead integrated marketing initiatives across the customer journey. The ideal candidate is a strategic, data-driven marketing leader who can balance long-term market development with downstream demand generation while building and developing a high-performing marketing team.

At Rauland, a division of AMETEK, we’re redefining how communication technology supports care and safety in the moments that matter most. From advancing clinical communication in hospitals to enabling critical response systems in schools, our solutions make a real-world impact every day. As part of AMETEK’s Measurement, Communications & Technologies division, we offer the best of both worlds—cutting-edge innovation and the backing of a global leader. Join us in building technology that truly makes a difference. Visit www.rauland.com.

Responsibilities

• Develop and execute annual strategic marketing plans by assessing market dynamics, customer needs, competitive positioning, and business objectives to drive sustainable revenue growth and market share expansion.
• Lead, develop, and mentor a high-performing marketing team by establishing clear objectives, fostering professional growth, promoting cross-functional collaboration, and ensuring successful execution of strategic marketing initiatives.
• Develop and execute brand and market positioning strategies for software and solutions, leveraging customer insights, market trends, and competitive intelligence to resonate with stakeholders and support portfolio growth.
• Drive awareness and market adoption through integrated digital marketing strategies, including social media campaigns, communication initiatives, website optimization, and content aligned to target market needs and customer buying behaviors.
• Partner with Sales and Product Management to identify market opportunities, define target segments, develop value propositions, and execute marketing campaigns, including webinars, customer and channel partner education programs, and email marketing initiatives.
• Lead voice-of-customer (VOC), customer research, and competitive analysis efforts to identify unmet market needs, influence product strategy, and support the development of differentiated solutions.
• Develop and execute lead generation, nurturing, and customer engagement strategies aligned with business objectives, market priorities, and campaign goals.
• Establish and monitor market, customer, and campaign performance metrics to measure success, uncover growth opportunities,