Director, Marketing Strategy - Enterprise Fleet Management

Responsibilities

• Identify and validate value proposition, brand positioning, messaging and marketing opportunities that differentiate Enterprise Fleet Management in the market and drive business growth, socializing with stakeholders and leading implementation of approved initiatives
• Develop and present marketing strategies to senior Leadership designed to accomplish overall business objectives built from insights and data
• Identify opportunities and methods to engage prospecting B2B targets to drive leads to Sales
• Work with marketing channel partners to develop marketing materials and programs to drive new account growth and ancillary product sales
• Work collaboratively with Enterprise Fleet Management to develop marketing plans, presentations, and sales tools to support new and existing products
• Partner with Digital Product team to optimize owned digital properties (content development and management, and conversion strategies)
• Partner with Global Insights Team on needed customer and market research: customer interviews, survey feedback, win/loss reports, and competitive analysis
• Maintain and protect Enterprise Fleet Management brand in the implementation of all B2B and industry messaging
• Effectively develop, manage, and influence Enterprise Fleet Management marketing development budget
• Act as a thought leader and set the example within the Marketing Department; act as a reliable consultant to the team’s management

Qualifications

• Bachelor's Degree in Marketing, or related field
• Must have ten (10+) years or more of Marketing experience

Benefits

• Compensation decisions will be made based on factors that include, but are not limited to experience, education, location and skill level
• Excellent benefits package with market-competitive pay, comprehensive healthcare packages, 401k matching & profit sharing, schedule flexibility, paid time off, and organizational growth potential