Director, Marketing Manager – Digital Assets

About the role

At DTCC, we are at the forefront of innovation in the financial markets. We're committed to helping our employees grow and succeed. We believe that you have the skills and drive to make a real impact. We foster a thriving internal community and are committed to creating a workplace that looks like the world that we serve.

Responsibilities

• Act as a true client partner, liaising/advising directly with stakeholders within the Digital Assets business and other key internal stakeholders to understand business goals and translate them into integrated and outcome-driven marketing programs.
• Understand market drivers and competitive landscape to continuously evolve marketing strategies and maintain a competitive edge.
• Build client personas and segment-focused engagement strategies in partnership with other client-facing teams to align Marcoms plans to a more client-centric mindset.
• Develop and guide integrated multi-channel marketing programs (e.g., web, email, events, social, paid media, etc.), working directly with key business stakeholders, along with internal Marcoms teams and business partners to translate business goals into strategic, measurable, audience-aligned marketing goals.
• Lead client acquisition, expansion, and retention programs—partnering with client-facing teams to drive segment-focused initiatives that deepen client relationships and contribute to revenue growth.
• Oversee the development of compelling content and thought leadership programs, by deeply understanding the needs of our clients, synthesizing key insights, and partnering with the content and creative team to draft, refine, and finalize compelling pieces that align to strategic priorities and resonate with target audiences.
• Work with event marketing to develop and execute proprietary client engagement opportunities across thought leadership, roundtable, and hospitality engagements, along with managing participation at third-party events.
• Engage with PR to facilitate media engagements and interviews for key executives to drive top-tier coverage.
• Collaborate with M&C channel leads (Events, Social, Web, etc.) and discipline teams (design, content, video, etc.) to ensure Marcoms plans are implemented effectively across all platforms, with consistent measurement and optimization practices.
• Partner with regional marketing counterparts to provide direction on client engagement and demand-generation initiatives by region.
• Leverage AI and technology advancements across the Marcoms stack to drive efficiency, creativity, and greater performance of audience-based Marcoms campaigns.
• Leverage data and analytics to track program, content, and channel performance to identify opportunities for improvement and communicate impact to stakeholders.

Qualifications

• Minimum of 8 years of related experience - general B2B marketing / communications / thought leadership and demand generation experience / background in preferably in financial services, fintech, crypto, or B2B infrastructure sectors.
• Bachelor’s degree in marketing, Business, or related field; MBA preferred.
• Experience with Marketo preferred, or other marketing automation platforms.

Skills

• Strong understanding of financial services and broader financial ecosystem, with experience developing marketing and communications strategies in a complex, regulated environment.
• Strategic Orientation: Approach is strategic and critical thinking oriented. Challenges constructively and drives end-to-end problem-solving. Brings an innovative approach to business opportunities, foreseeing problems before they arise, and challenging complacency and the way things have always been done.
• The ability to create long-term strategies and plans, which reflect a thorough understanding of how the business operates.
• A collaborative mindset: Effectively communicates a compelling picture of how team goals ladder up to both departmental and organizational priorities. Exceptional ability to build relationships with key stakeholders, both within the Marketing and Communications department and throughout the organization through a strong level of presence, EQ, and interpersonal skills.
• A hands-on operator: A leader who "rolls up their sleeves" and is not afraid to "lean-in" to a problem and get involved when the situation requires attention. Leads from the front with energy, drive, and a pragmatic, engaged approach to day-to-day execution.
• Strong detail orientation. Comfortable working in a dynamic, fast-paced, and collaborative culture.
• Drive for results: Ensures things are getting done at an appropriate pace, impacting business performance at the highest levels. Evokes ownership and accountability, streamlines processes and structure, leverages technology to drive efficiencies, and reallocates resources quickly and flexibly.

Benefits

• Competitive compensation, including base pay and annual incentive.
• Comprehensive health and life insurance and well-being benefits, based on location.
• Pension / Retirement benefits.
• Paid Time Off and Personal/Family Care, and other leaves of absence when needed to support your physical, financial, and emotional well-being.

Pay

The salary range is indicative for roles at the same level within DTCC across all US locations. Actual salary is determined based on the role, location, individual experience, skills, and other considerations.

Schedule

DTCC offers a flexible/hybrid model of 3 days onsite and 2 days remote (onsite Tuesdays, Wednesdays and a third day unique to each team or employee).