Director, Product Marketing - Digital Assets

About the role

The Director, Product Marketing is responsible for driving awareness and demand for Early Warning digital asset products through financial institutions, fintech partners, and resellers. This position will lead development of digital assets product marketing strategies, with an increased focus on B2B enablement and product positioning, and work closely with both internal cross-functional teams and partners' marketing teams to ensure execution and consistency.

Responsibilities

• Leads product marketing strategy for B2B and partner-driven channels, ensuring alignment with product and commercialization objectives.
• Own and drive product marketing positioning and ongoing market awareness of digital asset capabilities through all segments and partners.
• Led development and ongoing updates of marketing and enablement toolkits (e.g. go-to-market plans, templates, messaging frameworks, etc.) for Financial Institutions and partners to ensure consistent messaging and drive solution and product awareness.
• Builds and maintains strong relationships with a diverse set of internal and partner constituencies including marketing teams, product management, partnerships, legal, finance, and sales.
• Defines and manages co-marketing budget to optimize program impact and results across partners.
• Acts as key marketing contact for onboarding new partners, including working with partners to coordinate marketing plans, communications, and launch activities.
• Supports development of product positioning and value propositions to help partners effectively communicate Early Warning solutions to their customers.
• Initiates development of performance and tracking reports for partner marketing programs, consolidating information and providing end-to-end metrics visibility.
• Maintains awareness of market trends, competitive landscape, and emerging technologies (including digital assets and evolving payment models) to inform partner marketing strategies.

Requirements

Typically 12+ years of experience in marketing, communications or a related field. Minimum of 8 years experience in partner, channel, or product marketing, relationship management, or sales. Experience working for either a start-up or high-growth organization. Previous experience managing relationships with varying levels of seniority, creating successful marketing programs and go to market strategies for partnership. Experience managing a small team. High level of personal and professional integrity, sensitivity and confidentiality.

Qualifications

• Bachelor’s degree in marketing, communications, business or related field or equivalent experience.
• Experience with digital assets, blockchain-based systems, emerging payment technologies, and related customer experiences.
• Results-driven, self-motivated, organized, proactive, collaborative and able to thrive in an ambiguous environment.

Skills

• Strong communication and collaboration skills.
• Ability to analyze program success and incorporate insights into future program planning.
• Experience with digital assets and blockchain products and customer experiences.

Benefits

This position is eligible for a discretionary incentive plan and benefits. The Base Pay Scale For This Position In New York, NY/ San Francisco, CA in USD per year is: $186,000 - $232,000. Additionally, candidates are eligible for a discretionary incentive plan and benefits. This pay scale is subject to change and is not necessarily reflective of actual compensation that may be earned, nor a promise of any specific pay for any specific candidate, which is always dependent on legitimate factors considered at the time of job offer. Early Warning Services takes into consideration a variety of factors when determining a competitive salary offer, including, but not limited to, the job scope, market rates and geographic location of a position, candidate’s education, experience, training, and specialized skills or certification(s) in relation to the job requirements and compared with internal equity (peers).