Director, Product Marketing - Digital Assets

About the role

The Director, Product Marketing at Early Warning is responsible for driving awareness and demand for digital asset products through financial institutions, fintech partners, and resellers. This role leads product marketing strategy for B2B and partner-driven channels, ensuring alignment with product and commercialization objectives.

Responsibilities

• Leads product marketing strategy for B2B and partner-driven channels, ensuring alignment with product and commercialization objectives.
• Owns and drives product marketing positioning and ongoing market awareness of digital asset capabilities through all segments and partners.
• Led development and ongoing updates of marketing and enablement toolkits (e.g. go-to-market plans, templates, messaging frameworks, etc.) for Financial Institutions and partners to ensure consistent messaging and drive solution and product awareness.
• Buils and maintains strong relationships with a diverse set of internal and partner constituencies including marketing teams, product management, partnerships, legal, finance, and sales.
• Defines and manages co-marketing budget to optimize program impact and results across partners.
• Acts as key marketing contact for onboarding new partners, including working with partners to coordinate marketing plans, communications, and launch activities.
• Supports development of product positioning and value propositions to help partners effectively communicate Early Warning solutions to their customers.
• Initiates development of performance and tracking reports for partner marketing programs, consolidating information and providing end-to-end metrics visibility.
• Maintains awareness of market trends, competitive landscape, and emerging technologies (including digital assets and evolving payment models) to inform partner marketing strategies.

Requirements

Typically 12+ years of experience in marketing, communications or a related field. Minimum of 8 years experience in partner, channel, or product marketing, relationship management, or sales. Experience working for either a start-up or high-growth organization. Experience with digital assets, blockchain-based systems, emerging payment technologies, and related customer experiences. Results-driven, self-motivated, organized, proactive, collaborative and able to thrive in an ambiguous environment. Previous experience managing relationships with varying levels of seniority, creating successful marketing programs and go to market strategies for partnership. Experience managing a small team. High level of personal and professional integrity, sensitivity and confidentiality.

Qualifications

• Bachelor’s degree in marketing, communications, business or related field or equivalent experience.
• Experience in payments, financial services, or network-based platforms.
• Experience developing marketing strategies for platform-based or ecosystem-driven products.
• Experience creating partner enablement programs and sales/partner-facing collateral.
• Experience with digital assets and blockchain products and customer experiences.