Director, Digital Marketing

About the role

Hollywood Park and SoFi Stadium are seeking a strategic, visionary Digital Marketing Director who will be responsible for the creation, execution, and overall management of digital initiatives across web, app, social, and email channels. This position will focus on building brand awareness, driving commercial growth, and developing comprehensive digital roadmaps to drive guest engagement and revenue via the Hollywood Park digital properties.

Responsibilities

• Develop, lead, and execute the comprehensive digital marketing roadmap to support all events across SoFi Stadium, YouTube Theater, and Hollywood Park.
• Manage, mentor, and build a high-performing team of digital marketing professionals, fostering a culture of innovation and continuous improvement.
• Work closely with the Marketing Director on the annual digital marketing budget, ensuring optimal allocation across paid media and technology platforms to maximize ROI.
• Design and oversee all aspects of our digital marketing assets including our marketing websites, database, mobile app, email, and display advertising campaigns.
• Oversee the governance, maintenance, and strategic development of all digital platforms, including websites and mobile app.
• Execute and optimize paid media strategies and budgets across Google, Meta, Instagram, LinkedIn, OTT, and emerging channels to drive business objectives and support broader marketing team goals.
• Evaluate key performance metrics across website traffic, paid media campaigns, audience engagement, and business objectives, translating insights into executive-level reports and actionable recommendations for senior leadership.
• Oversee the CRM/email team to maximize conversion rates, and retain and grow our customer database.
• Provide strategic direction for digital activations, contests, and partner integrations to deepen fan engagement.
• Lead visibility across discovery platforms including Google, Yelp, Facebook, and location listings.
• Steer core social media strategies in collaboration with the social team, ensuring alignment with business objectives while driving brand awareness and revenue.
• Define data-tracking strategies, ensuring proper pixel implementation, compliance, and data integrity across all digital touchpoints.
• Drive strategy for CRM loyalty program, SMS, and customer engagement platforms.
• Stay ahead of evolving digital trends and technologies, with a focus on AI and personalization, and drive the adoption of new tools and capabilities across key business and marketing initiatives.
• Manage relationships with external agencies, vendors, and technology partners to ensure deliverable alignment and contract compliance.

Requirements

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field; Master’s degree preferred.
• Minimum of 7–10 years of progressive experience in digital marketing, preferably within the sports, entertainment, or large-scale venue industry.
• Minimum of 3–5 years of direct people management experience with a proven track record of developing talent.
• Demonstrable experience designing and implementing successful multi-channel marketing campaigns at an enterprise level.
• Strong understanding of digital platforms, tools, techniques, and KPIs.
• Solid knowledge of SEO, campaign tracking, tagging, web testing, web analytics, customer behavior, and Google Analytics, Google Adwords, Programmatic Ad Platforms, Social Ad Platforms (Facebook, Twitter, Snap, Reddit, etc.), AEM, and DAM management.
• Familiarity with cross-channel marketing platforms (e.g., Salesforce Marketing Cloud, Adobe Experience Cloud).
• Proven work experience across social media platforms to generate revenue and drive brand awareness.
• Ability to think strategically and tactically, with an integrated, omni-channel mindset and a deep understanding of the current digital media landscape and trends.
• Excellent communication and presentation skills, with the ability to articulate complex digital strategies to non-technical stakeholders and executive leadership.

Qualifications

• Experience in sports, entertainment, or large-scale venue digital marketing.
• Proven success in managing and growing digital marketing teams.
• Strong analytical skills with a demonstrated ability to interpret data and translate insights into actionable strategies.
• Knowledge of digital marketing tools and platforms such as Google Analytics, Google AdWords, and social media management tools.
• Experience in managing and optimizing paid media campaigns.
• Experience in CRM and email marketing platforms.
• Understanding of digital marketing best practices and trends.

Skills

• Strategic thinking and execution.
• People management and team building.
• Data analysis and interpretation.
• Project management and organizational skills.
• Communication and presentation skills.
• Ability to work collaboratively with cross-functional teams.

Benefits

Not specified.

Pay

$100,000 - $130,000

Schedule

Onsite