Director, Digital Marketing

About the role

MagicSchool is the premier generative AI platform for teachers. We're just over 2 years old, and more than 7 million teachers from all over the world have joined our platform. Join a top team at a fast growing company that is working towards real social impact.

MagicSchool is looking for a Director of Digital Marketing with deep experience in performance marketing to own our paid and organic digital growth strategy and build the team and systems to scale it. You will set the direction for how we reach two audiences: teachers who sign up and use MagicSchool every day, and the schools and districts that partner with us. You will decide how the paid media budget is allocated across channels, and be accountable for metrics such as blended CAC, pipeline, and activations. You are a player-coach: strategic first, and close enough to the work to know what great looks like. Responsibilities include planning and executing a holistic website strategy and roadmap, and shaping our lifecycle and email programs in collaboration with marketing operations. You will set the strategy, roll up your sleeves to optimize campaigns and channels, and manage a small team of contractors and agency partners to deliver results you can measure. You will report to the Chief Marketing Officer and work closely with Sales, Customer Success, and Product.

Responsibilities

• Set the digital marketing strategy and annual plan across B2C acquisition and B2B demand generation, and own the budget, forecasting, and channel allocation.
• Own paid acquisition performance across search, paid social, and display, driving efficient B2C signups and B2B pipeline while balancing volume, quality, and cost.
• Define the metrics framework (CAC, LTV, payback period, pipeline contribution, activation) and be accountable for hitting targets.
• Build and lead the team: hire, develop, and set structure for our paid digital agency and contractors so that performance is clear, consistent, and strong.
• Own the experimentation roadmap across paid, web, and lifecycle, including where to place bets and when to scale or cut.
• Own the website strategy and roadmap with a focus on conversion rate optimization, including automated A/B testing and publishing in Webflow.
• Oversee lifecycle and email marketing strategy in partnership with marketing operations to improve activation and retention.
• Partner with the CMO, Sales, Product, and CS on planning, forecasting, and goals.
• Present performance and recommendations to executive leadership.

Qualifications

• Data fluency: You analyze performance data with ease and explain what it means and what to do next in plain language.
• Ownership: You take full accountability for results and drive work from idea through execution.
• Collaboration: You work well across marketing, sales, product, and customer success.
• Coachability: You welcome feedback, apply it quickly, and keep raising the bar for yourself and your team.
• Comfort with ambiguity: You make sound decisions with incomplete information and adjust as you learn.
• Mission alignment: You care about improving education through technology.

Requirements

• Director-level experience managing a multi-million dollar marketing budget.
• Several years of hands-on and managerial experience in search engine marketing (Google Ads and Bing Ads), with a record of ROI-positive campaigns across global markets.
• Deep experience running paid social campaigns, especially on Meta and LinkedIn.
• A proven ability to drive both B2C user acquisition and B2B demand generation.
• Experience managing