Director, Digital Marketing

About the role

At Crocs, Inc., every career offers a chance to make a real impact. No two journeys look the same. And that's exactly how we like it. Whether you’re welcoming customers into our stores, collaborating with global teams at our headquarters, or keeping operations moving at our distribution centers, your impact is real and valued. At Crocs, Inc. you’re not expected to fit a mold. You’re encouraged to break it and create something better. The Director, Digital Marketing for HEYDUDE is responsible for leading the brand's consumer acquisition marketing strategy, with a focus on driving traffic, customer acquisition, and revenue growth through personalized consumer experiences. This role oversees strategy, planning, budgeting, and performance across key digital acquisition channels, including SEM, SEO, Paid Social, Display Retargeting, Display Prospecting, and Affiliate Marketing. The Director will build and lead a high-performing Digital Acquisition team while driving scalable and profitable growth for the Direct-to-Consumer business.

Responsibilities

• Lead strategy, planning, and budget allocation across performance marketing channels, including SEM, SEO, Paid Social, Display Retargeting, Display Prospecting, and Affiliate Marketing.
• Develop acquisition strategies that increase traffic, conversion, and revenue while improving marketing efficiency.
• Establish and develop HEYDUDE's Digital Acquisition organization, creating a best-in-class team capable of supporting rapid business growth.
• Foster an environment focused on coaching, development, accountability, and continuous learning.
• Utilize advanced marketing analytics to identify opportunities, optimize investments, and maximize both short- and long-term business performance.
• Develop and maintain dashboards that track business KPIs and channel-level performance metrics.
• Collaborate with teams across Marketing, eCommerce, Merchandising, Creative, and other functions to align acquisition strategies with product launches, campaigns, and business priorities.
• Influence stakeholders and advocate for initiatives that improve the consumer experience and business results.
• Lead personalization, testing, and experimentation efforts to improve the customer journey and increase conversion.
• Challenge existing assumptions and identify new opportunities for growth through data-driven decision making.

Qualifications

• Bachelor's degree in Business, Marketing, or a related field, or equivalent combination of education and experience.
• 7+ years of experience in digital acquisition or performance marketing within a B2C environment.
• Demonstrated success achieving aggressive growth and customer acquisition goals.
• Experience leading, developing, and growing Digital Marketing teams.
• Proven ability to create and manage large-scale digital marketing budgets aligned to business objectives.
• Strong analytical mindset with experience leveraging data to inform investment and optimization decisions.
• Ability to thrive in a fast-paced, evolving environment with changing priorities and ambiguity.
• Strong relationship-building and influencing skills, with the ability to collaborate effectively across functions.
• Growth-oriented mindset focused on solving problems, simplifying complexity, and driving results.

Benefits

• Medical, dental, and vision coverage
• Life and AD&D coverage
• Short and long-term disability coverage
• Paid time off
• Employee assistance
• Participation in a 401k program that includes company match
• Many other additional voluntary benefits