Director, Digital Marketing

How We LEAD

Capitol Christian Music Group (“CCMG”) is seeking a fan-first minded Director, Digital Marketing to join the Digital Marketing team. This role acts as the digital lead for a designated artist roster, leading all facets of digital marketing for each project including but not limited to the creation and execution of digital marketing plans, content-first social strategy, pre-release and release planning, audience development, fan engagement, digital advertising, and more.

How You’ll CREATE Strategy

• Own and lead comprehensive digital marketing strategies across the full artist lifecycle (pre-release, release, sustain), aligning campaigns with commercial objectives, audience growth, and long-term brand development.
• Define and evolve social and digital strategy across platforms (Instagram, TikTok, Facebook, X, Pinterest, YouTube, and emerging channels), driving innovation and best-in-class fan engagement.
• Build full-funnel audience strategies, including fan acquisition, engagement, conversion, and retention, leveraging CRM, paid media, and content ecosystems.
• Develop scalable creator and influencer strategies to drive cultural relevance, discovery, and measurable growth.

Execution

• Oversee end-to-end execution of digital marketing strategies, ensuring excellence from ideation through launch, optimization, and sustain phases.
• Lead content strategy across social, web, and digital campaigns, ensuring cohesive storytelling and alignment with artist brand identity.
• Direct cross-functional execution across internal teams and external partners to deliver integrated, on-brand campaigns at scale.
• Partner with Media Planner to develop and execute high-impact paid media strategies, optimizing targeting, creative, and channel mix.
• Oversee artist websites and digital properties, ensuring best-in-class user experience, technology, and content relevance.
• Identify and activate on emerging trends, particularly in short-form content, to drive real-time engagement and cultural momentum.

Insights & Performance

• Own digital performance metrics and KPIs, using data-driven insights to optimize strategies, improve efficiency, and maximize ROI.
• Lead post-campaign analysis and reporting, translating performance data into actionable insights, benchmarks, and forward-looking recommendations.

Additional

• Serve as a strategic leader and key voice within the organization, effectively presenting vision, strategies, and performance insights to align stakeholders and drive decision-making.
• Build and maintain strong relationships with artist management, artists, platform partners, and creators, positioning as a trusted expert in digital strategy and innovation.
• Other duties as assigned.

Bring Your VIBE

• 4+ years of experience in digital marketing, social media or related field; music or entertainment industry experience strongly preferred.
• Bachelor’s degree in Business, Marketing, or related field.
• Deep understanding of fandom culture, social platforms, and digital-first product trends.
• Experience with website development, email marketing, short form content and fan messaging is essential.
• Excellent cross-functional communicator and collaborator with creative and commercial stakeholders.
• Demonstrated ability to oversee campaign ideation and campaign execution.

Perks

• Comprehensive medical, dental, and vision coverage.
• Including 100% coverage for out-patient in-network mental health services.
• Fertility coverage for eligible medical plan participants.
• Wellbeing reimbursements for fitness classes, spa treatments, meal services, travel, and so much more (up to $720/year).
• Student Loan Repayment Assistance and Tuition Reimbursement.
• 401(k) with 100% immediate vesting on the first 5% of your contributions, plus an additional UMG contribution.

Disclaimer

• This job description only provides an overview of job responsibilities that are subject to change.
• Universal Music Group is an Equal Opportunity Employer.
• We are an E-Verify employer in Alabama, Arizona, Georgia, Mississippi, North Carolina, South Carolina, Tennessee, and Utah.