Director, Digital Marketing

The Director, Digital Marketing role is a senior performance marketing leadership position responsible for owning and scaling all paid digital acquisition channels in a high-growth, direct-to-consumer environment. Key responsibilities include:

• Own the end-to-end strategy, execution, and optimization of all paid digital acquisition channels, including Paid Social, Search, Display, and Affiliate.
• Manage and continuously optimize performance against key growth KPIs, ensuring alignment with budget, CAC targets, and revenue goals.
• Lead ongoing performance analysis, identifying trends, insights, and opportunities to improve acquisition efficiency and scale.
• Collaborate with Creative, Analytics, Product, and MarTech teams to enhance campaign performance and streamline execution.
• Oversee relationships with external partners and platforms, ensuring strong performance and alignment with business objectives.
• Design and execute structured testing programs to evaluate new channels, creatives, audiences, and bidding strategies.
• As the internal subject matter expert on digital acquisition channels, stay ahead of platform changes, industry trends, and emerging technologies.
• Partner with data and engineering teams to improve tracking, attribution, and measurement frameworks.
• Translate complex performance data into actionable insights and strategic recommendations for senior leadership.

Requirements

• 8+ years of experience in digital marketing or performance marketing, with at least 5 years focused on direct-response, user acquisition-driven campaigns.
• Proven success in high-growth, in-house B2C environments (fintech or insurtech experience strongly preferred).
• Deep expertise managing Paid Social (Meta/Instagram, TikTok, Snapchat, YouTube) and Search campaigns at scale.
• Strong understanding of performance marketing metrics including CAC, LTV, ROAS, and conversion optimization.
• Hands-on experience managing large-scale paid media budgets and optimizing multi-channel acquisition strategies.
• Strong analytical skills with proficiency in Excel and experience using BI tools such as Tableau or equivalent platforms.
• Ability to operate in fast-paced environments with strong ownership, prioritization, and execution capabilities.
• Experience working closely with analytics, data, and engineering teams to improve measurement and attribution.
• Strong testing mindset with a disciplined approach to experimentation and iterative optimization.
• Excellent communication skills with the ability to influence cross-functional stakeholders and senior leadership.

Benefits

• Competitive base salary range: $150,000 - $266,000 annually.
• Eligible for performance-based bonus and equity package.
• Full remote work flexibility within the United States.
• Comprehensive health, dental, and vision insurance coverage.
• Flexible vacation policy and supportive work-life balance.
• Opportunity to shape and scale high-impact digital acquisition strategies.
• Exposure to advanced marketing technologies and large-scale performance systems.
• Collaborative, fast-paced, innovation-driven environment.
• Strong career growth potential in a high-growth organization.