Digital Marketing Manager/ Director

Role Overview

Responsibilities

• Demand Generation & Paid Media
• Plan, execute, and optimize paid campaigns on LinkedIn (primary) and Google Ads
• Manage audience segmentation targeting CISO, VP of IT, and IAM program leaders
• Own campaign budget allocation, bidding strategy, and ROI reporting
• Develop and A/B test ad creative, landing pages, and CTAs
• SEO & Content Marketing
• Manage the IDMWORKS blog and editorial calendar focusing on IAM, identity security, and compliance
• Drive organic growth through on-page and technical SEO
• Cook up content for external content writers on IAM-relevant topics (IGA, PAM, zero trust, CIAM)
• Repurpose content across formats: articles, social posts, email snippets, webinar assets
• Marketing Automation & Email
• Own the marketing automation platform (Salesforce Account Engagement / Pardot)
• Build and optimize nurture flows for MQL-to-SQL conversion
• Manage email campaigns for events, product launches, and partner co-marketing
• Maintain Salesforce CRM hygiene for marketing-sourced leads
• Social Media & Brand
• Own IDMWORKS LinkedIn presence (organic content, sponsored posts, follower growth)
• Develop post copy and coordinate graphics with design contractors
• Support executive LinkedIn presence for leadership
• Align social content to product launches, partner announcements, and thought leadership
• Webinars & Digital Events
• End-to-end execution of webinars including promotion, platform management (BrightTalk or similar), and post-event follow-up
• Build lead capture and attribution for virtual events and partner co-branded webinars
• Website Maintenance
• Work with web developer to oversee website content updates
• Monitor site performance and implement improvements
• Analytics & Reporting
• Build and maintain multi-channel performance dashboard tracking MQLs, CPL, pipeline influence, and channel ROI
• Report weekly to Director, Field & Partner Marketing and quarterly to CRO
• Use data to drive optimization decisions
• Contractor & Vendor Management
• Sources and manages Upwork or agency contractors for design, content, landing pages, and Google Ads support
• Creates briefs, reviews deliverables, and holds contractors to SLAs

Requirements & Qualifications

• Required
• 5+ years of hands-on B2B digital marketing experience with direct ownership of demand generation results
• Demonstrated experience with LinkedIn Ads and Google Ads (campaign setup, optimization, ROI reporting)
• Experience with marketing automation platform (Pardot, HubSpot, Marketo, or equivalent)
• Working knowledge of SEO: keyword research, on-page optimization, analytics interpretation
• Proficiency with Google Analytics (GA4) and building reports from raw data
• Strong written communication for ad copy, email subject lines, and social posts
• Ability to manage multiple campaigns simultaneously
• Comfort working in a lean environment owning your function end-to-end
• Preferred
• Experience marketing technology or cybersecurity products/services
• Familiarity with IAM concepts (identity governance, PAM, zero trust, CIAM)
• Experience with Salesforce CRM (Sales Cloud) and MQL-to-SQL handoff process
• Hands-on use of AI tools (ChatGPT, Claude, Jasper, or similar) in marketing workflows
• Experience managing freelance/contractor relationships via Upwork or similar
• Webinar platform experience (BrightTalk, ON24, Zoom Webinars)
• Experience with Canva, scheduling tools, WordPress, Google Search Console, GA4, SEMrush, Google Ads, LinkedIn Campaign Manager, Clari Groove, Salesforce Account Engagement (Pardot)

Equal Opportunity

Job Details

Location: Remote, Concord, NC

Job Type: remote

Posted: 8 days ago