Digital Marketing Director

About the role

This highly visible leadership role will be responsible for modernizing and scaling the organization's digital marketing capabilities while driving ecommerce growth, customer acquisition, customer retention, brand awareness, and long-term digital innovation.

Responsibilities

• Develop and execute an integrated digital marketing strategy supporting ecommerce growth, customer acquisition, retention, brand awareness, and long-term business objectives.
• Lead performance marketing across paid media while optimizing customer acquisition costs, return on ad spend, conversion rates, and overall marketing efficiency.
• Expand first-party customer acquisition through lead generation, email, SMS, personalization, and lifecycle marketing strategies.
• Develop strategies that strengthen SEO, organic visibility, earned media, and emerging AI-powered search experiences.
• Partner with Ecommerce leadership to improve website conversion, digital merchandising, and the overall online customer experience.
• Build executive dashboards, attribution models, forecasting capabilities, and performance reporting to support data-driven decision making.
• Evaluate and optimize the organization's marketing technology stack, including CRM, analytics, automation, personalization, and AI-powered marketing solutions.
• Assess agency partnerships, identify capability gaps, and recommend organizational improvements that support long-term digital growth.
• Manage the digital marketing budget and maximize return on marketing investments.
• Partner cross-functionally with Creative, Ecommerce, Merchandising, Sales, Technology, and Executive Leadership to drive integrated business results.

Requirements

• 8+ years of progressive digital marketing leadership experience within luxury, fashion, beauty, lifestyle, ecommerce, or other premium consumer brands.
• Demonstrated success developing integrated digital marketing strategies that drive profitable ecommerce growth, customer acquisition, retention, and revenue.
• Deep expertise across performance marketing, SEO, organic and earned media, lead generation, CRM, lifecycle marketing, digital analytics, attribution, and marketing technology.
• Experience leveraging AI, automation, predictive analytics, and emerging marketing technologies to improve marketing performance and customer engagement.
• Strong understanding of ecommerce optimization, customer journey development, personalization, and digital merchandising best practices.
• Proven experience managing marketing budgets, agency relationships, and cross-functional initiatives while delivering measurable ROI.
• Strategic, collaborative leader with exceptional analytical, communication, and stakeholder management skills.

Qualifications

• 8+ years of progressive digital marketing leadership experience within luxury, fashion, beauty, lifestyle, ecommerce, or other premium consumer brands.
• Demonstrated success developing integrated digital marketing strategies that drive profitable ecommerce growth, customer acquisition, retention, and revenue.
• Deep expertise across performance marketing, SEO, organic and earned media, lead generation, CRM, lifecycle marketing, digital analytics, attribution, and marketing technology.
• Experience leveraging AI, automation, predictive analytics, and emerging marketing technologies to improve marketing performance and customer engagement.
• Strong understanding of ecommerce optimization, customer journey development, personalization, and digital merchandising best practices.
• Proven experience managing marketing budgets, agency relationships, and cross-functional initiatives while delivering measurable ROI.
• Strategic, collaborative leader with exceptional analytical, communication, and stakeholder management skills.

Skills

• Strategic thinking and execution.
• Excellent communication and stakeholder management skills.
• Ability to work collaboratively across multiple functions.
• Expertise in digital marketing, SEO, and marketing technology.
• Experience with AI, automation, and predictive analytics.

Benefits

Not specified.

Pay

Not specified.

Schedule

Not specified.