Digital Marketing Director

Position Duties

• Develop and execute integrated digital marketing strategies that support retail and wholesale business growth.
• Own the company’s B2C/B2B digital experiences strategy and execution, including website user experience strategy, content management, product and event launches, homepage updates, site functionality, and ongoing performance optimization.
• Lead eCommerce marketing initiatives, including email marketing, SEO/SEM, digital merchandising, and conversion optimization.
• Develop and execute a coordinated marketing strategy that supports wholesale customers across channels, ensuring consistent messaging, marketing support, and sales enablement.
• Develop and manage the retail and wholesale customer database strategy, including CRM data governance, customer segmentation, data quality, and marketing automation initiatives.
• Partner with Marketing, Website Business Owner, Sales/Merchandising, IT, and Customer Service to deliver integrated campaigns that support product launches, promotions, customer retention, and wholesale partner programs.
• Collaborate with marketing on connected experiences to ensure a seamless and consistent customer journey across channels.
• Establish digital marketing KPIs and performance metrics; monitor website, campaign, CRM, and channel performance to identify opportunities for optimization and maximize return on investment.
• Oversee relationships with external partners and internal teams to ensure successful execution of digital programs.
• Evaluate emerging digital marketing trends, technologies, and best practices to drive innovation and maintain a competitive advantage.
• Lead, mentor, and develop a high-performing digital marketing and analytics team while fostering a culture of collaboration, accountability, and continuous improvement.

Qualifications

• 8–12+ years of experience in digital marketing, eCommerce, CRM, or omnichannel marketing, including minimum 3 years leading teams.
• Proven expertise in integrated digital strategy across B2C/B2B, including website ownership, eCommerce performance, and customer experience optimization.
• Strong background in CRM, customer database strategy, and lifecycle marketing, including segmentation, behavioral triggers, automation, and journey mapping.
• Advanced analytical skills with experience in KPIs, performance measurement, A/B testing, competitive benchmarking, and data-driven optimization.
• Demonstrated leadership experience managing team members, cross-functional teams, and external partners with strong stakeholder management and communication skills.
• Experience working with digital experience and marketing platforms such as Sitecore, Shopify, WooCommerce, BigCommerce, Wix, Contentful, Google Analytics, CECS, Mailchimp, and Canva.

Benefits

• Employee Discount
• Medical Insurance
• Dental Insurance
• Vision
• Life and AD&D
• Disability, Accident, Critical Illness Insurance
• 401(K)
• ID Watchdog
• Pet Insurance
• Wellness Employee Assistance Program (EAP)
• PTO (Paid Time Off)
• Compensation: $80-$90k