Digital Marketing Director

About the role

Be Here. Be Great. Working for a leader in the insurance industry means opportunity for you. Great American Insurance Group's member companies are subsidiaries of American Financial Group. We combine a "small company" culture where your ideas will be heard with "big company" expertise to help you succeed. With over 30 specialty and property and casualty operations, there are always opportunities here to learn and grow. At Great American, we value and recognize the benefits derived when people with different backgrounds and experiences work together to achieve business results. Our goal is to create a workplace where all employees feel included, empowered, and enabled to perform at their best. This position is not eligible for employment visa sponsorship. Applicants must be authorized to work in the United States without the need for current or future sponsorship.

Responsibilities

• Strategic Leadership
  • Set and execute the Digital Marketing vision and roadmap in partnership with the Divisional Vice President, translating business unit goals into strategies that support premium growth, lead generation, agent engagement and brand awareness.
  • Serve on the Corporate Marketing & Branding Leadership Team, contributing to corporate marketing strategy, budget planning and departmental direction while building the business case for continued investment in digital capabilities.
  • Represent Corporate Marketing & Branding in enterprise digital forums and partnerships with IT, Business Data & Analytics, Legal, Compliance, Salesforce CRM teams and external vendors.
• Web & Digital Experience
  • Lead the strategy, governance and performance of GAIG.com and supported subsidiary websites, including content standards, content strategy frameworks and user experience principles.
  • Own SEO, Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) strategy and implementation to strengthen content discoverability across traditional and AI-driven search platforms.
• Marketing Analytics & Performance
  • Develop and operationalize enterprise marketing measurement, including attribution, KPIs, dashboards and executive reporting, to optimize channel performance and meet strategic objectives.
  • Translate performance data into actionable insights for Corporate Marketing & Branding and business unit leaders and build data-informed decision-making capabilities across Marketing Services, Creative Services and Corporate Communications.
  • Oversee the Tableau reporting environment and integration of enterprise analytics tools to support reliable and actionable performance reporting.
• Team Leadership & Development
  • Lead, develop and retain a team of digital marketing and marketing technology professionals, setting clear expectations, development plans and accountability.
  • Coach team members on strategic growth and career pathing while building succession depth and reducing single points of failure on critical platforms.
  • Foster collaboration, curiosity and continuous learning within Digital Marketing and across Corporate Marketing & Branding.
• Cross-Functional Partnership & Business Unit Support
  • Partner with the Marketing Services Director to align the digital marketing roadmap, investments and service priorities with business unit and user needs, and measurable enterprise outcomes.
  • Collaborate with the Creative Services Director on integrated digital design, brand consistency and the effective implementation and performance of