Director - Marketing (Digital and Web Strategy)
for section headings (e.g., About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). But we should only include sections when posting has real specific content. We should not repeat job title as heading. We should not include Job ID etc. Remove boilerplate (cookie/navigation/legal/EEO/equal-opportunity/scam-warning, duplicated lines, application instructions). Also we should not include sections like Benefits, Pay, Schedule unless posting actually states them. The posting includes Compensation Details (pay range) and mentions benefits program. So we can include a Benefits section? It says "In addition, Wesco offers a benefits program for eligible employees, which may include paid time off, medical, dental, and vision coverage, and retirement savings plans." That's benefits info. So we can include Benefits section. Pay section: we have compensation details with range. So we can include Pay section. Schedule: not mentioned (no schedule). So we omit Schedule.
We need to use - for any list of duties/requirements/benefits. For prose use
. We need to preserve all substantive information, not invent or summarize away detail. So we need to include all content from the posting, but we can structure into sections.
We need to avoid duplication. The posting includes many bullet-like sentences but not actual bullet list formatting. We need to decide what to turn into lists. The instruction: "Use
- for any list of duties/requirements/benefits". So we need to identify lists. The responsibilities section includes multiple sentences each starting with a verb; we could treat each as a list item. Similarly for each sub-section (Website Strategy, Search and Discoverability Strategy, Content Strategy, Marketing Technology Strategy and Stack Ownership, Digital Commerce and IT Partnership, Leadership and Collaboration). Also qualifications list.
We need to preserve all substantive information, so we need to include each sentence as list item. However we must be careful not to lose detail. Could also keep some as prose if not list. But instruction says use
- for any list of duties/requirements/benefits. So we should convert those sections into lists.
We also need to include headings: About the role? The intro paragraph could be "About the role". The posting starts with "Job Description The Director of Digital and Web Strategy owns website..." That's basically a summary. We could make that as
About the role
then ...
. Or we could treat as "About the role". The instruction says use for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). So we should use those exact headings where applicable. So we will have:
About the role
...
Responsibilities
- ...
...
Then we have sub-sections like Website Strategy etc. Those are not in the prescribed list but we can still use for them? The instruction says use for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). It doesn't forbid other headings, but we should follow that pattern. Probably we should still use for each subsection like Website Strategy, Search and Discoverability Strategy, Content Strategy, Marketing Technology Strategy and Stack Ownership, Digital Commerce and IT Partnership, Leadership and Collaboration. That seems reasonable.
Then Qualifications section.
Then Pay section: we have compensation details. We'll put Pay
then maybe
with the range and details.
Then Benefits section:
Benefits
then describing benefits.
Then About The Team: maybe we could treat as "About the team" but not in list; we could still use
About the team
then .
We must not include boilerplate like EEO, equal opportunity, scam warning, etc. Also remove duplicated lines, application instructions (like "Learn more about Working at Wesco here and apply online today!").
We also need to remove navigation, cookie, legal etc.
We must preserve all substantive information. So we need to include everything from the intro, responsibilities, each sub-section, qualifications, compensation details, benefits, about the team, maybe also the founding info? The "About The Team" includes description of Wesco, founding, etc. That's substantive. We'll include that.
We need to ensure we don't include the "US applicants only, we are an Equal Opportunity Employer." etc. Also remove the Los Angeles County line, etc.
We need to be careful not to include the line "Additional details about benefits are available here ." That's a link; we can keep the sentence but maybe drop the link? It's not substantive? It's a reference; we could keep the sentence but maybe it's okay. However it's part of benefits description. We'll keep the sentence but maybe remove the link text? The instruction says preserve ALL substantive information; the link is not substantive but it's a reference. Safer to keep the sentence but maybe we can drop the link. We'll just keep the sentence: "In addition, Wesco offers a benefits program for eligible employees, which may include paid time off, medical, dental, and vision coverage, and retirement savings plans." That's enough.
Now we need to format lists.
Let's extract content.
Intro paragraph: "The Director of Digital and Web Strategy owns website, content, and search strategy for the company’s brand, marketing, and commercial digital experience, and sets the technology strategy for the marketing technology stack that Digital and Content Marketing owns. This leader defines how our tools, web properties, content, data flows, and AI capabilities fit together, and is accountable for making that ecosystem scalable, governed, and measurably faster for the teams that depend on it. This role is also Marketing’s primary liaison to the Digital Commerce organization, which owns platforms we depend on but do not control, including Adobe Experience Manager and Magento. As the primary stakeholder of those systems, the Director is accountable for making them work for Marketing, representing our requirements in their planning and release cycles, and translating marketing priorities into work that gets built."
We'll put that in
.
Responsibilities: list each bullet:
- Owns marketing strategy and execution for assigned portfolios, segments, or functional areas
- Converts business objectives into integrated marketing plans with clear KPIs, budgets, and delivery timelines
- Leads cross functional collaboration with Sales, Product, and other stakeholders to ensure alignment and orchestration
- Manages budgets, vendors, agencies, and external partners to maximize impact and efficiency
- Governs program performance through dashboards, reporting, and optimization against growth and profitability goals
- Ensures brand consistency, quality, and effectiveness across internal and external communications
- Develops managers and teams; drives functional excellence, operational rigor, and continuous improvement
We'll put each as
- .
Website Strategy: The paragraph after "Website Strategy" heading includes multiple sentences. We'll break into list items:
- Own the strategy, roadmap, and performance of the company’s brand, marketing, and commercial content web experience — including the corporate site, campaign and solution destinations, resource and content hubs, and the journeys that carry customers into the commerce experience.
- Define information architecture, navigation, templating and component standards, and page performance requirements for marketing-owned pages.
- Own the technical foundations that discoverability depends on: site architecture, crawlability, page performance, canonical rules, and metadata standards.
Search and Discoverability Strategy: list:
- Own enterprise search strategy end to end - organic search (SEO), paid search (SEM), answer engine optimization (AEO), and generative engine optimization (GEO) - including standards, targets, roadmap, and investment recommendations.
- Define how the company’s content is structured, marked up, and syndicated so that it is discoverable, citable, and surfaced by AI assistants, answer engines, and generative search, including structured data, entity modeling, and authoritative source management.
- Establish measurement for search visibility across traditional rankings and emerging AI surfaces, including share of visibility against key competitors.
- Own paid search strategy and budget alongside organic so that keyword coverage, spend, and landing experience are managed as one system rather than separate programs; partner with campaign management on execution and calendar alignment.
- Keep the organization ahead of a fast-moving discovery landscape, translating changes in search and AI behavior into concrete changes in how we build and structure content.
Content Strategy: list:
- Define the content strategy and operating model for marketing-owned digital properties: content types, taxonomy and metadata standards, modular and structured content models, and reuse across channels.
- Own content governance - lifecycle, ownership, review cadence, and archiving - so content stays accurate, findable, and compliant at scale.
- Ensure content is structured as reusable data rather than standalone pages, so it can support search, personalization, syndication, and AI-driven discovery.
- Partner with campaign management, brand, product marketing, and business unit teams so that editorial planning and content production are built on the content models, taxonomy, and search priorities defined here.
- Establish measurement for content performance and coverage, and identify gaps against customer needs and buying-stage requirements.
Marketing Technology Strategy and Stack Ownership: list:
- Own the marketing technology stack end to end - including Marketo, Hootsuite, Canva, and adjacent platforms - covering architecture, administration standards, licensing, vendor management, and renewal strategy.
- Rationalize the stack on an ongoing basis, eliminating redundant tools and consolidating spend while closing capability gaps.
- Evaluate emerging platforms and capabilities, and make clear build, buy, or defer recommendations grounded in cost, risk, and time to value.
Digital Commerce and IT Partnership: list:
- Serve as Marketing’s primary liaison to the Digital Commerce team for the platforms and experiences they own, including Adobe Experience Manager, Magento, and the commerce journey from on-site search through checkout and account management.
- Represent marketing requirements in Digital Commerce planning, release cycles, and roadmap prioritization, and bring commitments and constraints back to Marketing leadership clearly and early.
- Partner on the seams between the two organizations, including search and navigation, personalization, and the transition from marketing content into the transactional.
- Coordinate marketing readiness, testing, and change communication for platform releases, migrations, and major upgrades.
Leadership and Collaboration: list:
- Lead, mentor, and develop a team of technical marketing professionals - platform owners, marketing operations, and web specialists - including managers and senior individual contributors.
- Build the technical capability of the broader marketing organization through enablement, documentation, and training.
- Partner across strategic marketing, commercial excellence, sales, product management, IT, and business unit marketing teams to align digital capability with commercial priorities.
- Manage the marketing technology budget, forecast future needs, and defend investment decisions with clear return on investment.
- Advise the Vice President and senior leadership on digital capability, risk, and where the organization is over- or under-invested.
Qualifications: list each bullet (the qualifications are a paragraph with many sentences separated by periods). We'll split into list items:
- Bachelor’s degree in Marketing, Business, Information Systems, Computer Science, or a related field (Master’s degree preferred).
- 10+ years of progressive marketing experience across strategy, execution, and performance management, preferably in digital marketing, marketing technology, or marketing operations.
- 3–5+ years leading and developing high performing marketing teams in a B2B environment.
- Demonstrated ownership of programs, budgets, and measurable business outcomes.
- Strong strategic planning, project management, and cross functional leadership capabilities.
- High digital and data fluency, including experience with enterprise marketing platforms.
- Proven ability to operate effectively in complex, matrixed organizations.
- Industry experience in technology, product manufacturing, or supply chain preferred.
- Deep
. We need to preserve all substantive information, not invent or summarize away detail. So we need to include all content from the posting, but we can structure into sections. We need to avoid duplication. The posting includes many bullet-like sentences but not actual bullet list formatting. We need to decide what to turn into lists. The instruction: "Use
- for any list of duties/requirements/benefits". So we need to identify lists. The responsibilities section includes multiple sentences each starting with a verb; we could treat each as a list item. Similarly for each sub-section (Website Strategy, Search and Discoverability Strategy, Content Strategy, Marketing Technology Strategy and Stack Ownership, Digital Commerce and IT Partnership, Leadership and Collaboration). Also qualifications list.
We need to preserve all substantive information, so we need to include each sentence as list item. However we must be careful not to lose detail. Could also keep some as prose if not list. But instruction says use
- for any list of duties/requirements/benefits. So we should convert those sections into lists.
We also need to include headings: About the role? The intro paragraph could be "About the role". The posting starts with "Job Description The Director of Digital and Web Strategy owns website..." That's basically a summary. We could make that as
About the role
then...
. Or we could treat as "About the role". The instruction says usefor section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). So we should use those exact headings where applicable. So we will have:
About the role
...
Responsibilities
- ... ...
for them? The instruction says use
for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). It doesn't forbid other headings, but we should follow that pattern. Probably we should still use
for each subsection like Website Strategy, Search and Discoverability Strategy, Content Strategy, Marketing Technology Strategy and Stack Ownership, Digital Commerce and IT Partnership, Leadership and Collaboration. That seems reasonable. Then Qualifications section. Then Pay section: we have compensation details. We'll put
Pay
then maybewith the range and details. Then Benefits section:
Benefits
thendescribing benefits. Then About The Team: maybe we could treat as "About the team" but not in list; we could still use
About the team
then. We must not include boilerplate like EEO, equal opportunity, scam warning, etc. Also remove duplicated lines, application instructions (like "Learn more about Working at Wesco here and apply online today!"). We also need to remove navigation, cookie, legal etc. We must preserve all substantive information. So we need to include everything from the intro, responsibilities, each sub-section, qualifications, compensation details, benefits, about the team, maybe also the founding info? The "About The Team" includes description of Wesco, founding, etc. That's substantive. We'll include that. We need to ensure we don't include the "US applicants only, we are an Equal Opportunity Employer." etc. Also remove the Los Angeles County line, etc. We need to be careful not to include the line "Additional details about benefits are available here ." That's a link; we can keep the sentence but maybe drop the link? It's not substantive? It's a reference; we could keep the sentence but maybe it's okay. However it's part of benefits description. We'll keep the sentence but maybe remove the link text? The instruction says preserve ALL substantive information; the link is not substantive but it's a reference. Safer to keep the sentence but maybe we can drop the link. We'll just keep the sentence: "In addition, Wesco offers a benefits program for eligible employees, which may include paid time off, medical, dental, and vision coverage, and retirement savings plans." That's enough. Now we need to format lists. Let's extract content. Intro paragraph: "The Director of Digital and Web Strategy owns website, content, and search strategy for the company’s brand, marketing, and commercial digital experience, and sets the technology strategy for the marketing technology stack that Digital and Content Marketing owns. This leader defines how our tools, web properties, content, data flows, and AI capabilities fit together, and is accountable for making that ecosystem scalable, governed, and measurably faster for the teams that depend on it. This role is also Marketing’s primary liaison to the Digital Commerce organization, which owns platforms we depend on but do not control, including Adobe Experience Manager and Magento. As the primary stakeholder of those systems, the Director is accountable for making them work for Marketing, representing our requirements in their planning and release cycles, and translating marketing priorities into work that gets built." We'll put that in
. Responsibilities: list each bullet: - Owns marketing strategy and execution for assigned portfolios, segments, or functional areas - Converts business objectives into integrated marketing plans with clear KPIs, budgets, and delivery timelines - Leads cross functional collaboration with Sales, Product, and other stakeholders to ensure alignment and orchestration - Manages budgets, vendors, agencies, and external partners to maximize impact and efficiency - Governs program performance through dashboards, reporting, and optimization against growth and profitability goals - Ensures brand consistency, quality, and effectiveness across internal and external communications - Develops managers and teams; drives functional excellence, operational rigor, and continuous improvement We'll put each as
- . Website Strategy: The paragraph after "Website Strategy" heading includes multiple sentences. We'll break into list items: - Own the strategy, roadmap, and performance of the company’s brand, marketing, and commercial content web experience — including the corporate site, campaign and solution destinations, resource and content hubs, and the journeys that carry customers into the commerce experience. - Define information architecture, navigation, templating and component standards, and page performance requirements for marketing-owned pages. - Own the technical foundations that discoverability depends on: site architecture, crawlability, page performance, canonical rules, and metadata standards. Search and Discoverability Strategy: list: - Own enterprise search strategy end to end - organic search (SEO), paid search (SEM), answer engine optimization (AEO), and generative engine optimization (GEO) - including standards, targets, roadmap, and investment recommendations. - Define how the company’s content is structured, marked up, and syndicated so that it is discoverable, citable, and surfaced by AI assistants, answer engines, and generative search, including structured data, entity modeling, and authoritative source management. - Establish measurement for search visibility across traditional rankings and emerging AI surfaces, including share of visibility against key competitors. - Own paid search strategy and budget alongside organic so that keyword coverage, spend, and landing experience are managed as one system rather than separate programs; partner with campaign management on execution and calendar alignment. - Keep the organization ahead of a fast-moving discovery landscape, translating changes in search and AI behavior into concrete changes in how we build and structure content. Content Strategy: list: - Define the content strategy and operating model for marketing-owned digital properties: content types, taxonomy and metadata standards, modular and structured content models, and reuse across channels. - Own content governance - lifecycle, ownership, review cadence, and archiving - so content stays accurate, findable, and compliant at scale. - Ensure content is structured as reusable data rather than standalone pages, so it can support search, personalization, syndication, and AI-driven discovery. - Partner with campaign management, brand, product marketing, and business unit teams so that editorial planning and content production are built on the content models, taxonomy, and search priorities defined here. - Establish measurement for content performance and coverage, and identify gaps against customer needs and buying-stage requirements. Marketing Technology Strategy and Stack Ownership: list: - Own the marketing technology stack end to end - including Marketo, Hootsuite, Canva, and adjacent platforms - covering architecture, administration standards, licensing, vendor management, and renewal strategy. - Rationalize the stack on an ongoing basis, eliminating redundant tools and consolidating spend while closing capability gaps. - Evaluate emerging platforms and capabilities, and make clear build, buy, or defer recommendations grounded in cost, risk, and time to value. Digital Commerce and IT Partnership: list: - Serve as Marketing’s primary liaison to the Digital Commerce team for the platforms and experiences they own, including Adobe Experience Manager, Magento, and the commerce journey from on-site search through checkout and account management. - Represent marketing requirements in Digital Commerce planning, release cycles, and roadmap prioritization, and bring commitments and constraints back to Marketing leadership clearly and early. - Partner on the seams between the two organizations, including search and navigation, personalization, and the transition from marketing content into the transactional. - Coordinate marketing readiness, testing, and change communication for platform releases, migrations, and major upgrades. Leadership and Collaboration: list: - Lead, mentor, and develop a team of technical marketing professionals - platform owners, marketing operations, and web specialists - including managers and senior individual contributors. - Build the technical capability of the broader marketing organization through enablement, documentation, and training. - Partner across strategic marketing, commercial excellence, sales, product management, IT, and business unit marketing teams to align digital capability with commercial priorities. - Manage the marketing technology budget, forecast future needs, and defend investment decisions with clear return on investment. - Advise the Vice President and senior leadership on digital capability, risk, and where the organization is over- or under-invested. Qualifications: list each bullet (the qualifications are a paragraph with many sentences separated by periods). We'll split into list items: - Bachelor’s degree in Marketing, Business, Information Systems, Computer Science, or a related field (Master’s degree preferred). - 10+ years of progressive marketing experience across strategy, execution, and performance management, preferably in digital marketing, marketing technology, or marketing operations. - 3–5+ years leading and developing high performing marketing teams in a B2B environment. - Demonstrated ownership of programs, budgets, and measurable business outcomes. - Strong strategic planning, project management, and cross functional leadership capabilities. - High digital and data fluency, including experience with enterprise marketing platforms. - Proven ability to operate effectively in complex, matrixed organizations. - Industry experience in technology, product manufacturing, or supply chain preferred. - Deep
- for any list of duties/requirements/benefits. So we should convert those sections into lists.
We also need to include headings: About the role? The intro paragraph could be "About the role". The posting starts with "Job Description The Director of Digital and Web Strategy owns website..." That's basically a summary. We could make that as