Director Digital Marketing

About the role

Partner with aligned brand marketing teams to lead the development of digital strategies & aligned tactical plans while influencing the budget aligned to digital initiatives within the overarching brand budget.
Lead the development of internal and external (i.e., Media AOR) KPIs and dashboards for internal Digital Marketing use while providing commercial stakeholders outside of Digital Marketing with key insights into digital performance.
Continuously monitor performance metrics for aligned brands and collaborate with internal and external partners to adjust strategies and tactics accordingly to maximize performance.
Collaborate across partner functions to shape processes to maximize efficiencies and impact to the business.
Build and lead a team of Digital Marketers to become valued partners to all internal and external stakeholders.

Responsibilities

• Partner with aligned brand marketing teams to lead the development of digital strategies & aligned tactical plans while influencing the budget aligned to digital initiatives within the overarching brand budget.
• Lead the development of internal and external (i.e., Media AOR) KPIs and dashboards for internal Digital Marketing use while providing commercial stakeholders outside of Digital Marketing with key insights into digital performance.
• Continuously monitor performance metrics for aligned brands and collaborate with internal and external partners to adjust strategies and tactics accordingly to maximize performance.
• Collaborate across partner functions to shape processes to maximize efficiencies and impact to the business.
• Build and lead a team of Digital Marketers to become valued partners to all internal and external stakeholders.

Requirements

• Minimum of a Bachelor's degree, MBA preferred, and 5-7 years of relevant experience in related industry (pharmaceutical or consumer products).
• Experience on the agency and client side preferred. However, a combination of experience and/or education will be taken into consideration.
• Experience leading and establishing new digital and social marketing programs
• Must possess knowledge of terms and concepts used in digital marketing. Familiar with web analytics (Google Analytics), media performance monitoring, and media planning
• Familiar with pharmaceutical marketing and medical-legal reviews desired.
• Advanced knowledge of Microsoft Excel and PowerPoint necessary
• Strong strategic thinking and ability to translate customer insight into actionable ideas that drive business objectives
• Innovative and entrepreneurial mindset. Eagerness, enthusiasm and passion to drive new capabilities
• Demonstrated initiative, strong leadership skills
• Strategic influencing skills, ability to align support for new initiatives across commercial partners and cross-functional teams
• Strong project management and ability to lead cross-functional teams
• Strong quantitative and qualitative skills
• Excellent verbal and written communications and presentation skills
• Must be comfortable working productively with limited guidance and in a matrixed organization. Excellent written and presentation skills.
• Ability to read and interpret comprehensive and intricate research documents. Ability to work with executives and communicate abstract concepts. Ability to present to a high level of the organization and groups outside of the organization.
• Working knowledge of web development terminology and digital marketing production terms.
• Ability to solve equations, apply technical mathematical concepts, and perform complex computations.
• Ability to solve problems with complex variables through non-standardized solutions that require independent judgment and analysis.
• Ability to draw inferences and use deductive reasoning with no prescribed procedures to solve complex problems.
• Typically sitting at a desk or table. Intermittently sitting, standing, walking or stooping. Periodic travel is required.

Qualifications

• Proficiency in speaking, comprehending, reading and writing English is required.

Skills

• Knowledge of digital marketing terms and concepts
• Web analytics (Google Analytics)
• Media performance monitoring
• Media planning
• Microsoft Excel and PowerPoint
• Strategic thinking and translating customer insight into actionable ideas
• Innovative and entrepreneurial mindset
• Leadership and project management skills
• Quantitative and qualitative skills
• Verbal and written communication skills
• Ability to work in a matrixed organization
• Technical mathematical concepts and problem-solving skills
• Ability to draw inferences and use deductive reasoning

Benefits

At Viatris, we offer competitive salaries, benefits and an inclusive environment where you can use your experiences, perspectives and skills to help make an impact on the lives of others. Viatris is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, gender expression, disability, or protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations.

Pay

$112,000 - $236,000

Schedule

Normal office situation