Digital Marketing Director
About the role
The Digital Marketing Director will support one of the most visible and strategically important products in the company's portfolio. The role is onsite in the Bay Area, 4+ days/week.
Responsibilities
- Own the global digital marketing strategy and content calendar across web, email, paid media, social, CRM, and campaign platforms
- Translate business objectives into integrated digital marketing plans and campaign roadmaps
- Drive brand visibility, discoverability, and engagement across digital channels
- Ensure messaging and experiences are optimized for audience, channel, and journey stage
- Leverage emerging digital marketing tools, including GenAI-based platforms, to optimize content creation, personalization, campaign performance, and operational efficiency
- Partner with analytics, marketing technology, and commercial teams to evaluate and scale AI-enabled solutions
- Champion a test-and-learn approach to automation, AI-assisted insights, and workflow optimization to continuously improve digital performance and team productivity
Requirements
- Enterprise experience in a highly matrixed environment (regulated industry a plus)
- Experience owning the full digital marketing strategy for a brand or product, not just an individual channel
- Strong SEO, GEO, and AEO experience, with a track record of improving digital visibility and discoverability
- In-house brand and omnichannel marketing experience across web, email, paid media, social, content, and customer journey channels
- Experience using analytics, testing, and optimization to drive digital marketing performance
- Healthcare, consumer health, digital health, or product marketing experience preferred
Qualifications
- College degree required
- 8+ years of relevant experience
Skills
- Strategic thinking and planning
- Strong communication and collaboration skills
- Ability to lead and mentor a team
- Proficiency in digital marketing tools and technologies
Benefits
"Career development with an international company where you can grow the career you dream of" Free medical coverage for employees* via the Health Investment Plan (HIP) PPO An excellent retirement savings plan with high employer contribution Tuition reimbursement A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists Email Your Resume In Word To Trevor.Wood@jobalert.creativecircle.com Looking forward to receiving your resume through our website and going over the position with you. Clicking apply is the best way to apply. Please do NOT change the email subject line in any way. You must keep the JobID: linkedin : TW7-1992255L400 -- in the email subject line for your application to be considered.
Pay
Compensation and benefits are competitive and commensurate with experience.
Schedule
The role is onsite in the Bay Area, 4+ days/week.