Director, Digital Marketing & Web Strategy

Digital Strategy & Marketing Operations

Develop and execute digital marketing and web strategy for brand visibility, stakeholder engagement, commercialization, recruiting, and growth.

Lead website and digital ecosystem strategy, architecture, governance, and optimization.

Build scalable digital marketing operations, analytics, reporting, and campaign infrastructure.

• Manage SEO, SEM, digital advertising, content distribution, and audience engagement strategies.
• Oversee digital performance measurement (analytics, conversion optimization, engagement tracking).
• Evaluate and implement digital platforms, automation tools, AI workflows, and CRM integrations.

Website, Content & User Experience

Partner with Communications, Creative, Recruiting, Investor Relations, and technical teams.

Lead digital content strategies for stakeholder engagement, SEO, technical storytelling, and conversion.

• Ensure branding, accessibility, governance, and UX consistency.
• Translate technical concepts into engaging digital experiences.
• Support digital campaigns for milestones, fundraising, recruiting, conferences, and announcements.

Cross-Functional Collaboration & Innovation

• Align digital strategy with communications, commercialization, recruiting, and business development.
• Monitor industry trends, SEO, competitor activity, and emerging technologies.
• Manage external agencies, developers, and digital vendors.
• Support crisis communications and executive communications via digital platforms.
• Develop scalable workflows and governance processes.

Competencies

• Deep expertise in digital marketing strategy, website management, SEO/SEM, analytics, digital advertising, content optimization.
• Experience in technical, industrial, infrastructure, energy, or climate-tech industries.
• Building scalable digital ecosystems, analytics frameworks, and conversion-focused UX.
• Strong analytical skills; translating insights into actionable strategies.
• CRM integrations, marketing automation, analytics tools, CMS, AI-enabled marketing technologies.
• Exceptional project management and collaboration across technical, creative, and executive teams.
• Translating complex scientific concepts into effective digital experiences.
• Managing external digital partners.
• Digital accessibility, governance, content architecture, UX best practices.

Supervisory Responsibilities

• Manage external agencies, developers, consultants, advertising partners, and vendors.
• May recruit and oversee future digital marketing personnel.
• Cook up cross-functional digital initiatives.

Education & Experience

• Bachelor's degree in Marketing, Digital Media, Communications, Business, Information Systems, or related field.
• 8+ years progressive experience in digital marketing, web strategy, marketing operations, or growth marketing.
• Preference: Experience in energy, infrastructure, advanced technology, engineering, climate tech.
• Demonstrated experience in website strategy, digital engagement, SEO, analytics, and campaign execution.
• Preference: Supporting high-growth organizations or multi-stakeholder communications.

Physical Requirements

• Prolonged sitting and computer work.
• Standing, walking, stooping, kneeling, crouching, crawling; use of hands for handling objects.
• Lift/push/pull/transfer up to 20 pounds.
• Occasional travel for conferences, meetings, events.
• Vision to review written and electronic materials.

Other Details

Equal opportunity employer; no discrimination based on race, color, religion, sex, national origin, genetic information, disability, military status, age.

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Job Details

Location: Remote (USA), Boston, MA, Houston, TX, Oregon

Job Type: remote

Posted: 10 days ago

Categories: Marketing