Director of Digital Marketing and Web

What will you do?

• Own the end-to-end organic discovery strategy: technical SEO, on-page optimization, local SEO for our center locations, and content strategy in partnership with the content team.
• Lead our answer engine optimization (AEO) and generative engine optimization (GEO) strategy so Cortica is accurately represented and recommended in AI assistants and AI-powered search (ChatGPT, Gemini, Perplexity, AI Overviews).
• Manage structured data, site architecture, Core Web Vitals, and indexation health.
• Own strategy, budget, and performance across paid search, paid social, and display/video (Google Ads, Meta, etc.), executing directly or through agency partners.
• Build full-funnel campaigns tuned to how families research care decisions; manage CPA/LTV targets.
• Ensure compliant targeting and measurement appropriate to healthcare advertising (e.g., platform health policies, HIPAA-aware tracking).
• Own corticacare.com and related digital properties end-to-end: roadmap, UX, performance, conversion paths, and content publishing.
• Make hands-on updates and improvements directly — page builds, template changes, landing pages, forms, tracking — using HTML/CSS/JavaScript and our CMS.
• Run a continuous CRO/testing program (A/B tests, landing page iteration, form optimization).
• Manage web development agency/contractor relationships for larger projects.
• Own the martech stack: analytics (GA4), tag management (GTM), CRM/marketing automation in Salesforce, call tracking, review/listings management, and attribution.
• Build dashboards and reporting that tie digital spend and activity to inquiries, scheduled evaluations, and enrolled families.
• Ensure data flows cleanly between web, CRM, and downstream systems, with privacy and HIPAA considerations built in.
• Ensure strict compliance of all digital marketing activities with national and state security and privacy regulations, including HIPAA, CCPA/CPRA, and other applicable state privacy laws.
• Administer privacy controls across our digital properties using OneTrust: cookie consent management, consent banners, data subject request workflows, and vendor/tag governance.
• Partner with Legal, Compliance, and IT Security on privacy reviews of new tools, pixels, and campaigns; maintain HIPAA-aware tracking and measurement practices.
• Manage and develop the Social Media & Brand Specialist responsible for social media content, brand stewardship, and branding collateral, with junior-level execution skills on Meta and Google Ads.
• Set goals, coach skill development (especially paid media maturity), and create clear accountability structures.

Compensation & Benefits

• The base pay range for this opening is $149,039 - $194,208.
• We value you and the experience you bring to your role, and are proud to provide you with a compensation and benefits package designed to enhance all aspects of your life.
• According to your skill level, relevant experience, education level, and location, you will receive compensation that fits appropriately within the range.