Director, Digital Marketing & Strategy (Management)

About the role

The Director, Digital Marketing & Strategy will serve as the lead hands-on digital strategist and architect of digital initiatives for Roc Nation's management clients. This position is responsible for driving the strategy, release plans, and go-to-market approach across DSPs, retail, and digital/social channels for a diverse roster ranging from emerging talent to global icons. The ideal candidate is deeply connected, highly proactive across social, digital, and DSP partners, and equally adept at high-level strategic planning and direct, hands-on execution. You will collaborate closely with the VP of Digital Marketing, label partners, artist managers, and DSP counterparts, owning campaign lifecycles end-to-end to build artist brand presence and drive revenue opportunities. This role owns a portfolio of brand relationships and contributes directly to achieving and exceeding revenue targets in a highly competitive and fast-paced environment. Reports to the VP of Digital Marketing & Strategy.

Responsibilities

• Strategy & Execution: Serves as the primary digital strategist for assigned management clients, developing and executing comprehensive marketing blueprints that differentiate artists in a crowded global marketplace
• Strategy & Execution: Drives revenue-generating initiatives across direct-to-consumer (D2C) channels, exclusive content windows, playlist placement, influencer integrations, and non-traditional partnerships
• Strategy & Execution: Creates fluid, long-term (12-month+) marketing roadmaps that align recorded music releases with touring, live events, and commercial offerings
• Strategy & Execution: Brings creative, unconventional ideas to the table that supports clients' priorities on a digital scale
• Partner Relations & Cross-Functional Collaboration: Owns and maintains senior-level relationships across DSPs, streaming services, social platforms, and retail channels to secure prime placements and marketing support
• Partner Relations & Cross-Functional Collaboration: Conducts regular outreach to pitch releases, secure playlisting, and maximize partner commitments across the digital landscape
• Partner Relations & Cross-Functional Collaboration: Partners closely with internal and external stakeholders—including labels, artist managers, Creative Services, Brands, Touring, Commerce, Publicity, and Philanthropy—to ensure cohesive, 360-degree campaign alignment
• Data, Reporting & Project Management: Establishes tracking frameworks and utilizes advanced analytics to measure campaign performance against ROI targets and internal benchmarks
• Data, Reporting & Project Management: Continuously analyzes real-time streaming and audience data to adjust active campaigns mid-stream for maximum impact
• Data, Reporting & Project Management: Maintains, tracks, and updates release schedules, partner deliverables, and internal artist dashboards
• Data, Reporting & Project Management: Supports priority artist launches, catalog campaigns, and special projects end-to-end
• Other duties, as assigned

Qualifications

• 7–10 years of progressive experience in artist management, release strategy, or platform/DSP relations at a label, distributor, management company, or digital platform
• Bachelor's degree in a related field