Director, Digital Product Strategy and Marketing

About the role

This is a flexible position and open to any KP location (CA, OR, WA, CO, IL, GA, MD, VA, and DC).

Responsibilities

• Establish and lead enterprise digital product strategy for member-facing experiences across Kaiser Permanente's digital ecosystem.
• Develop end-to-end strategies that drive awareness, adoption, engagement, and retention across key digital platforms.
• Lead the integration of digital product strategy with existing lifecycle marketing and clinical services efforts to create a more connected, personalized, and measurable member experience.
• Serve as a strategic connector across Marketing, Product, Digital Experience (UX), Consumer Experience (CX), IT, Analytics, and business stakeholders to define the vision, governance, operating models, and success metrics for enterprise digital initiatives.
• Navigate ambiguity, influence senior leaders, and translate enterprise priorities into actionable digital product roadmaps that improve member engagement, satisfaction, and retention.
• Oversee a portfolio of high-priority digital experiences and ensure new capabilities are effectively brought to market and integrated into the end-to-end member journey.
• Partner closely with Product, Technology, and Consumer Experience leaders to identify unmet member needs, prioritize investments, and deliver measurable business outcomes.

Requirements

Minimum two (2) years experience managing operational or project budgets. Minimum three (3) years supervisory experience. Bachelors degree in Marketing, Integrated Marketing Communications, Journalism, Humanities, Business, Social Science, or related field and Minimum ten (10) years experience in marketing, communications, or a directly related field. Additional equivalent work experience in a directly related field may be substituted for the degree requirement.

Skills and Abilities

• Ambiguity/Uncertainty Management
• Attention to Detail
• Business Knowledge
• Communication
• Constructive Feedback
• Critical Thinking
• Cross-Group Collaboration
• Decision Making
• Dependability
• Diversity, Equity, and Inclusion Support
• Drives Results
• Facilitation Skills
• Health Care Industry
• Influencing Others
• Integrity
• Leadership
• Learning Agility
• Organizational Savvy
• Problem Solving
• Short- and Long-term Learning & Recall
• Strategic Thinking
• Team Building
• Teamwork
• Topic-Specific Communication Knowledge, Skills and Abilities
• Analytical Skills
• Business Planning
• Digital Marketing
• Emotional Intelligence
• Financial Acumen
• Getting Work Done Through Others
• Marketing
• Negotiation
• Project Management
• Social Media
• Strategic Alignment
• Strategic Program Management
• Vendor Management
• Written Communication

Qualifications

Four (4) years experience in writing or editing for marketing, communications, or business initiatives. Five (5) years experience working in a matrixed organization.