Director, Digital & Web Strategy
for sections: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. Only include sections that have real specific content. We must not repeat job title as heading. Must not include Job ID etc. Must preserve all substantive info. Remove boilerplate like EEO, legal, etc. Must not include sections with filler like "commensurate with experience". Pay and Benefits are present: Pay Range: $105,000 - $125,000 USD/yr. Also mention Level 06 etc but that's duplicate. Benefits described. Schedule not mentioned, so omit Schedule section. Also we need sections: About the role (we have "About The Role" content). Responsibilities: The bullet list under About The Role includes many responsibilities; we can treat that as Responsibilities. Requirements: The "About You" list includes experience requirements; could be Requirements. Qualifications: Preferred Qualifications section. Skills: maybe combine some skill statements; but we have many skill statements in About You and Preferred Qualifications. Could create Skills section summarizing skills. However we must not invent or summarize away detail; we must preserve all substantive info. We could keep the detailed lists as they are under appropriate headings. For example, under Responsibilities we can list the bullet points from About The Role. Under Requirements we can list the mandatory experience bullets from About You. Under Qualifications we list Preferred Qualifications. Under Skills we could list skill statements like "Strong ability to translate research..." etc. But those are already in About You; maybe we treat them as Skills. However we must not duplicate content. The instruction: Preserve ALL substantive information; do NOT invent or summarize away detail. So we need to include all info, but we can organize it into sections. Duplication is okay if it's originally present? Probably better to avoid duplication but not required. However we must not invent or summarize away detail; we can keep the original phrasing.
Thus we can structure:
About the role
[the paragraph about role? Actually there is a paragraph before the bullet list: "As a Director, Digital & Web Strategy at Zeno, you will lead digital strategy engagements..." That's part of About the role. We'll include that as
then
- for responsibilities.
Then
- each bullet from About The Role list.
Then
Requirements
with- each bullet from About You (the mandatory experience list). There are two similar lines about 6+ years experience repeated; we should keep both? They are duplicated lines; we should remove duplicated lines per instruction: "Remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines". So we need to deduplicate. The two lines are identical except slight variation: first: "6+ years of experience in digital communications, social media, digital strategy, creator marketing or related fields within an agency or similar environment." second: "6+ years of experience in digital strategy, web strategy, content strategy, search, social media, digital communications or related fields within an agency, consulting or client-service environment." They are not identical but similar; we might keep both as they are distinct. However they are somewhat overlapping; but instruction says remove duplicated lines, not similar. So keep both if not exact duplicate.
Then
Qualifications
with Preferred Qualifications bullets. ThenSkills
maybe we can extract skill statements from About You after the experience list: "Strong ability to translate research, audience insights and performance data into clear strategies and client recommendations." etc. Those are skill statements. We'll put them as- .
Then
Benefits
with- each benefit described.
Then
Pay
withcontaining the pay range sentence. We must not include Schedule. We must output only HTML fragment, no markdown fences. Let's craft. We need to ensure we don't include boilerplate like "Zeno Group is the fiercely independent..." That's introductory fluff but maybe considered part of job description? It's about company; could be considered part of About the role? It's not a section heading; we could include it as a
before About the role? The instruction: "Do NOT repeat the job title as a heading (the page already shows it) and do NOT put Job ID / requisition numbers as headings — fold minor metadata into a short
or drop it." The introductory paragraph about Zeno Group is not a heading; we could keep it as a
before sections. It's substantive? It's company overview; maybe we keep it. But we must remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions. The EEO paragraph at end must be removed. Also the "If you want more information about any of the sections, please check with a company representative." is boilerplate; remove. Also the "Level 06" duplicate sentence about pay position; we should keep only one occurrence? It's duplicated; we should remove duplicated lines. So we keep one paragraph about pay position factors. Now craft HTML. Let's list sections: Intro paragraph: "Zeno Group is the fiercely independent and global, integrated communications agency, born from PR. We bring together the boldest and brightest talent to help clients across industries and sectors unleash the power of strategic communications. Guided by our "Fearless Pursuit of the Unexpected," we push the boundaries to achieve real business value and societal impact for clients. Winner of the industry’s most coveted awards including the 2024 PRWeek U.S. Outstanding Large Agency of the Year, 2023 PRWeek Purpose Agency of the Year, 2022 PRWeek Global Agency of the Year, 2022 PRovoke Best Large Agency to Work For in North America and a three-time winner of PRWeek’s Best Places to Work. Zeno has also been previously recognized by the Cannes Lions International Festival of Creativity. Zeno is a DJE Holdings Company." Then maybe a short paragraph about the job title? Not needed. Then About the role: we have a paragraph: "Do you enjoy helping brands navigate an evolving digital landscape and build meaningful connections with audiences? Are you energized by bringing together social strategy, content, creators, paid media and data to develop integrated programs that drive measurable impact? As a Director, Digital & Web Strategy at Zeno, you will lead digital strategy engagements across websites, content, search, social media and emerging AI-driven discovery. Working closely with clients and cross-functional teams, you will translate audience insights, digital behaviors and performance data into strategies that strengthen how brands show up across the digital ecosystem. This role is ideal for a strategic digital leader who combines curiosity, analytical thinking and client counsel. You'll have the opportunity to lead complex engagements, mentor team members and help evolve Zeno's capabilities across web strategy, SEO, generative engine optimization (GEO), social media and digital performance." That's the intro to About the role. Then bullet list under "About The Role". We'll treat that as Responsibilities. Thus About the role section could contain that intro paragraph. Then Responsibilities section with bullet list. Now Requirements: from About You list (the experience bullets). Let's extract them exactly: - 6+ years of experience in digital communications, social media, digital strategy, creator marketing or related fields within an agency or similar environment. - 6+ years of experience in digital strategy, web strategy, content strategy, search, social media, digital communications or related fields within an agency, consulting or client-service environment. - Experience leading digital strategy engagements across multiple areas such as website strategy, content strategy, SEO/search, social strategy, audience research or digital analytics. - Strong ability to translate research, audience insights and performance data into clear strategies and client recommendations. - Strong understanding of website and content strategy, including user journeys, content organization, digital experiences and optimization. - Deep understanding of SEO, search behavior, organic visibility and the evolving digital discovery landscape. - Familiarity with generative AI, AI-powered search and GEO, with the ability to help clients understand emerging opportunities and implications. - Strong understanding of social media strategy, audience behavior, platform dynamics and content performance. - Experience defining measurement approaches and using digital performance data to guide strategy and optimization. - Strong client counseling, presentation and storytelling skills, with experience communicating complex digital concepts to senior stakeholders. - Experience leading cross-functional workstreams and collaborating across strategy, design, analytics, creative and account teams. - Experience mentoring and developing junior team members. - Collaborative and adaptable leadership style with curiosity about emerging technologies and evolving audience behaviors. Note: Some of these are skill statements; but they are in About You. We'll keep them under Requirements as they are experience/skill requirements. Now Qualifications (Preferred): list: - Experience with GA4, Google Search Console, SEMrush, Ahrefs or similar search and analytics platforms. - Experience with social listening, audience intelligence or digital research platforms. - Experience contributing to new business, organic client growth or digital capability development. - Experience developing digital frameworks, methodologies, thought leadership or strategic points of view. Now Skills: maybe we can extract skill statements that are not already in Requirements? But many skill statements are already in Requirements. To avoid duplication, we could skip Skills section or combine. However instruction: Prefer a few substantive sections over many thin ones. We could omit Skills if its content overlaps heavily with Requirements. But we must preserve ALL substantive information; if we omit Skills, we would lose the skill statements if they are not elsewhere. However they are already in Requirements (the same statements). So we can keep them only under Requirements and not duplicate. That preserves info. Thus we may not need a separate Skills section. Now Benefits: list from benefits paragraph. Let's extract benefits: - Healthy, happy employees make Zeno better, so we have programs that support physical, mental and financial wellness. - Our culture and benefits are designed to promote flexibility, celebrate diversity and support work/life balance. - We offer a variety of medical, dental and vision insurance with prescription plans, as well as short and long-term disability. - Our Be Kind to Your Mind program focuses on mental health, providing a paid subscription to Headspace and access to mental health providers and other services through a best-in-class employee assistance program. - Employees are encouraged to bring their authentic self to Zeno and participate in our employee resource groups which build communities for sharing and support. - And while we love our work, we believe in the restorative power of time off with generous vacation, paid holidays and self-care time. - Employees are supported in their pursuit of financial wellness with a 401(k) plan, pretax flexible spending accounts, tuition assistance, life insurance and free access to a certified financial coach. - And our unique ZenoFit program provides a monthly allowance to fund activities in your personal life that bring you joy and keep you healthy. - These and other benefits are available to non-temporary employees in the US. We'll put each as
- . Now Pay: we have paragraph: "Pay Range: $105,000 - $125,000 USD/yr. An employee's pay position within the salary range will be based on several factors including, but not limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, travel requirements, revenue-based metrics, any contractual agreements, and business or organizational needs. The range listed is just one component of DJEH's total compensation package for employees. Other rewards may include annual bonuses, a Paid Time Off policy, and region-specific benefits. Level 06 An employee’s pay position within the salary range will be based on several factors including, but not limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, travel requirements, revenue-based metrics, any contractual agreements, and business or organizational needs. The range listed is just one component of DJEH’s total compensation package for employees. Other rewards may include annual bonuses, a Paid Time Off policy, and region-specific benefits." We need to deduplicate duplicated lines
- each benefit described.
Then
- .
Then
- each bullet from About You (the mandatory experience list). There are two similar lines about 6+ years experience repeated; we should keep both? They are duplicated lines; we should remove duplicated lines per instruction: "Remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines". So we need to deduplicate. The two lines are identical except slight variation: first: "6+ years of experience in digital communications, social media, digital strategy, creator marketing or related fields within an agency or similar environment." second: "6+ years of experience in digital strategy, web strategy, content strategy, search, social media, digital communications or related fields within an agency, consulting or client-service environment." They are not identical but similar; we might keep both as they are distinct. However they are somewhat overlapping; but instruction says remove duplicated lines, not similar. So keep both if not exact duplicate.
Then