Director, Web Strategy
About the role
Come join the company at the center of how the world adopts AI securely. Cyera’s mission is to give enterprises the confidence to embrace AI safely — deciding exactly what it can see and do as it reaches deeper into the business. We started by solving the hardest problem in data security: finding and securing data faster and more precisely than anyone thought possible. That foundation is now the essential AI trust infrastructure for the Fortune 1000. We’re hiring mission-driven talent to put those leaders at the center of our story.
Cyera's website is one of the highest-traffic touchpoints a prospect, customer, or analyst has with our story — hundreds of thousands of visitors a month — and as we scale toward $1B+ in ARR, it's earned a dedicated, strategic owner who can take it from strong to best-in-class. Conversion, visitor identification, retargeting, chat, and the handoffs between them are ready for one person to bring together into a single, coherent growth engine. We're hiring a Director of Web Strategy to lead exactly that: a single, dedicated owner for how the website converts visitors into pipeline, how we identify and re-engage visitors who don't convert on the first visit, and how chat, SEO/AEO, and paid media connect into one coherent experience. This is a hands-on, data-driven role reporting into marketing leadership, with real budget and roadmap ownership from day one.
Responsibilities
- Conversion rate optimization. Own the CRO roadmap for cyera.com — personalization on high-value pages, trust and proof signals on high-intent pages (demo, pricing), and a continuous testing program that moves our conversion rate toward best-in-class benchmarks for the category.
- Visitor identification & retargeting. Own the strategy for profiling anonymous site traffic and converting that insight into a real retargeting motion — in partnership with our media agency — while staying ahead of cookie-deprecation and consent requirements.
- Chat & digital experience.