Director, Digital & Web Strategy

About The Role

Digital & Web Strategy Leadership: Lead integrated digital strategy engagements across websites, content, search, social media and AI-powered discovery, connecting audience needs and digital behaviors with client business and communications objectives.

Responsibilities

• Lead integrated digital strategy engagements across websites, content, search, social media and AI-powered discovery, connecting audience needs and digital behaviors with client business and communications objectives.
• Guide website, content, search, social and competitive analyses, synthesizing complex findings into clear strategies and actionable recommendations for clients.
• Lead SEO and GEO strategies that strengthen brand visibility across traditional and AI-powered search experiences, including search behavior, organic visibility, content authority, citations and competitive positioning.
• Develop website and content strategies spanning audience needs, user journeys, information and content priorities, channel roles and optimization roadmaps.
• Guide social and audience strategies informed by platform dynamics, cultural behaviors, content performance and evolving ways people discover and engage with brands.
• Partner with analytics teams to define success measures, interpret digital performance and translate data into recommendations that improve digital experiences and program effectiveness.
• Serve as a trusted digital advisor to clients, leading strategic discussions, presenting recommendations and helping stakeholders navigate evolving digital behaviors, technologies and opportunities.
• Mentor and develop junior strategists while partnering across design, analytics, creative, digital and account teams to deliver integrated client solutions.
• Identify opportunities to expand client engagements, contribute to new business and help evolve Zeno's digital strategy capabilities, methodologies and points of view.

Qualifications

• 6+ years of experience in digital communications, social media, digital strategy, creator marketing or related fields within an agency or similar environment.
• 6+ years of experience in digital strategy, web strategy, content strategy, search, social media, digital communications or related fields within an agency, consulting or client-service environment.
• Experience leading digital strategy engagements across multiple areas such as website strategy, content strategy, SEO/search, social strategy, audience research or digital analytics.
• Strong ability to translate research, audience insights and performance data into clear strategies and client recommendations.
• Strong understanding of website and content strategy, including user journeys, content organization, digital experiences and optimization.
• Deep understanding of SEO, search behavior, organic visibility and the evolving digital discovery landscape.
• Familiarity with generative AI, AI-powered search and GEO, with the ability to help clients understand emerging opportunities and implications.
• Strong understanding of social media strategy, audience behavior, platform dynamics and content performance.
• Experience defining measurement approaches and using digital performance data to guide strategy and optimization.
• Strong client counseling, presentation and storytelling skills, with experience communicating complex digital concepts to senior stakeholders.
• Experience leading cross-functional workstreams and collaborating across strategy, design, analytics, creative and account teams.
• Experience mentoring and developing junior team members.
• Collaborative and adaptable leadership style with curiosity about emerging technologies and evolving audience behaviors.

Preferred Qualifications

• Experience with GA4, Google Search Console, SEMrush, Ahrefs or similar search and analytics platforms.
• Experience with social listening, audience intelligence or digital research platforms.
• Experience contributing to new business, organic client growth or digital capability development.
• Experience developing digital frameworks, methodologies, thought leadership or strategic points of view.

Pay

$105,000 - $125,000 USD/yr.

Benefits

• Medical, dental and vision insurance with prescription plans, as well as short and long-term disability.
• Be Kind to Your Mind program focusing on mental health, providing a paid subscription to Headspace and access to mental health providers and other services through a best-in-class employee assistance program.
• Employee resource groups which build communities for sharing and support.
• Generous vacation, paid holidays and self-care time.
• 401(k) plan, pretax flexible spending accounts, tuition assistance, life insurance and free access to a certified financial coach.
• ZenoFit program providing a monthly allowance to fund activities in your personal life that bring you joy and keep you healthy.