Director Digital Marketing

Responsibilities

• Development and updating of content/packages to brand sites including Raffles and restaurant for hotel including new pages landing for events, attractions and activities that bring visitors to the destinations
• Conduct property tours for influencers, content creators, and media, showcasing the hotel's unique offerings, key brand pillars and other storytelling opportunities
• Design and develop marketing collateral to support hotel operations, sales initiatives, guest communications, events, and brand campaigns while ensuring adherence to brand standards
• Author creative messaging and/or copywriting for online communications and partner websites, newsletters, package offerings, etc.
• Edit/proofread/content management of online presence
• Implement optimization keywords - including Title tags, Alt tags, Image tags and meta descriptions - that have been provided by the hotels’ search agency
• Analyze and measure brand and vanity website functionality, independently identify areas of friction and obstacles for website visitors and present results and plans and actions to RDOSM
• Measure key performance metrics in Google Analytics and other available tools (abandonment, conversion, etc.) and identify important performance trends and areas of opportunity to grow the business
• Work closely with appropriate teams to develop and lead new guest offers, identify and implement timely actions that improve website conversions and average booking values, and provide reports on the improvement plan, execution, and results
• Execute corporate e-commerce campaigns to support the hotel strategic marketing plans working within the established budgets
• Negotiate and manage vendor relationships with applicable technology and marketing partners and escalate and document opportunities and/or service problems with recommended solutions
• Provide the RDOSM and other appropriate stakeholders with monthly reporting summaries using Google Analytics, vendor reports and property reporting systems and consumer online reviews
• Liaise with digital media outlets, influencers and bloggers to maximize exposure. Negotiating partnerships that deliver maximum ROI
• Support public relations department with the online communication component of crisis and issues management
• Support affiliate marketing initiatives through editorial and content management of Key Websites

Qualifications

• Familiarity with Microsoft Content Management tool or other content management platforms
• Basic html knowledge an asset
• Familiarity with Google Analytics or other web analytics tools and metrics
• Past experience purchasing online display advertising and coordination online campaigns
• Strong written communications skills
• Knowledge of search engine optimization practices also an asset
• Fast learner; can learn new programs and tasks quickly and effectively
• Comfortable working with various Microsoft Office applications; Word, Excel, PowerPoint
• Bachelor’s degree in communications or related field