Director, Brand Strategy and Digital Marketing

This is a full-time, hybrid position based in Madison, WI. Core business hours are Monday through Friday, 8:00 a.m. to 5:00 p.m., with occasional off-hours availability required.

About the role

Shape one of the most recognized healthcare brands in the nation. Drive innovation, build connections, and inspire trust as a visionary marketing leader who balances long-term brand vision with measurable business results. This role requires a strategic thinker, collaborative partner, and creative problem-solver who excels at relationship-building, cross-organizational influence, data-driven decision-making, and team leadership.

As the Director of Brand Strategy & Digital Marketing, you will lead the development of bold marketing strategies to strengthen the UW Health brand, elevate its reputation, and connect patients, employees, providers, and communities to essential care. You will oversee a team of brand strategy, creative, and media professionals while managing relationships with external marketing partners, including the lead advertising agency. This position provides enterprise leadership for brand strategy, digital marketing, sports partnerships, consumer insights, and responsible AI adoption in marketing.

Responsibilities

• Lead and evolve the UW Health brand strategy across a growing, nationally recognized healthcare organization.
• Drive integrated marketing campaigns, digital engagement strategies, and high-profile partnership initiatives.
• Partner with executive leaders, clinicians, operational teams, and community stakeholders to advance organizational priorities.
• Shape the future of healthcare marketing through the responsible adoption of artificial intelligence and emerging technologies.

Requirements

• Bachelor’s Degree in Marketing, Communications, Market Research, or a related field (required).
• Master’s Degree in a relevant field (preferred).
• 7+ years of experience developing and accelerating brand strategy and positioning at a product, department, or functional level.
• Experience leading an advertising function with an emphasis on digital advertising (preferred).
• Experience developing brand ambassador programs (preferred).
• Experience leading brand integration of acquired organizations (preferred).
• Experience in a large academic or complex health program that included Marketing/Communications services (preferred).
• Prior management experience (preferred).

Benefits

• Comprehensive health and dental insurance.
• Paid time off, including two-week paid parental leave and adoption assistance.
• Retirement plans.
• Flexible schedules and shifts for work-life balance.
• Employee Wellbeing Department resources supporting emotional, financial, and physical well-being.
• Tuition benefits for career advancement coursework.
• Referral bonus opportunities for recommending candidates to open positions.