Director of Digital Brand Marketing

Key Responsibilities

• Develop and articulate a compelling brand vision that aligns with the company’s mission, values, and long-term strategic goals.
• Led brand architecture and positioning efforts to ensure clarity and differentiation in the market.
• Oversee the creation and evolution of brand guidelines, ensuring consistency across all internal and external communications.
• Create marketing and brand plans, tools and collateral for multiple products or portfolio.
• Identify new target segments and deliver positioning options with implications globally.
• Partner with existing agencies to create plans and implement innovative marketing approaches/tools and may identify new vendors based on needs of the business.
• Coach marketing team members on agency vendor management.
• Design and execute comprehensive digital marketing strategies that drive awareness, engagement, and conversion across all digital platforms.
• Manage and optimize performance marketing campaigns (PPC, display, retargeting, affiliate) to maximize ROI and customer acquisition.
• Oversee content strategy and development for web, social media, email, and other digital channels, ensuring alignment with brand voice and audience needs.
• Lead SEO/SEM initiatives to improve organic visibility and search rankings.
• Implement and manage marketing automation tools and CRM systems to streamline campaign execution and lead nurturing.
• Define a primary set of digital key performance indicators (KPIs); develop and manage a dashboard reflecting progress toward each KPI.
• Monitor KPIs across all digital channels, using analytics tools to track performance and identify opportunities for improvement.
• Educate and inform cross-functional teams on program performance.
• Translate data insights into actionable strategies that enhance customer experience and drive business growth.
• Develop dashboards and reporting frameworks for executive leadership to assess marketing impact and ROI.
• Build, lead, and mentor a multidisciplinary marketing team, fostering a culture of creativity, accountability, and continuous learning.
• Collaborate closely with Sales, Product, and Customer Experience teams to ensure alignment on go-to-market strategies and customer journey optimization.
• Manage relationships with creative agencies, media partners, and technology vendors to ensure high-quality execution and innovation.
• Identify, vet, and educate the organization on new technologies, infrastructure and solutions that improve and optimize initiatives within the business.
• Stay ahead of emerging digital trends, technologies, and consumer behaviors to keep the brand relevant and competitive.
• Pilot new marketing channels and tools, evaluating their potential to scale and contribute to business objectives.
• Promote a test-and-learn approach to campaign development, encouraging experimentation and agility.
• Pilot new marketing channels and tools, evaluating their potential to scale and contribute to business objectives.
• Pilot new marketing channels and tools, evaluating their potential to scale and contribute to business objectives.
• Champion a test-and-learn approach to campaign development, encouraging experimentation and agility.
• Pilot new marketing channels and tools, evaluating their potential to scale and contribute to business objectives.
• Pilot new marketing channels and tools, evaluating their potential to scale and contribute to business objectives.
• Pilot new marketing channels and tools, evaluating their potential to scale and contribute to business objectives.
• Pilot new marketing channels and tools, evaluating their potential to scale and contribute to business objectives.
• Pilot new marketing channels and tools, evaluating their potential to scale and contribute to business objectives.
• Pilot new marketing channels and tools, evaluating their potential to scale and contribute to business objectives.
• Pilot new marketing channels and tools, evaluating their potential to scale and contribute to business objectives.
• Pilot new marketing channels and tools, evaluating their potential to scale and contribute to business objectives.
• Pilot new marketing channels and tools, evaluating their potential to scale and contribute to business objectives.
• Pilot new marketing channels and tools, evaluating their potential to scale and contribute to business objectives.
• Pilot new marketing channels and tools, evaluating their potential to scale and contribute to business objectives.
• Pilot new marketing channels and tools, evaluating their potential to scale and contribute to business objectives.
• Pilot new marketing channels and tools, evaluating their potential to scale and contribute to business objectives.
• Pilot new marketing channels and tools, evaluating their potential to scale and contribute to business objectives.
• Pilot new marketing channels and tools, evaluating their potential to scale and contribute to business objectives.
• Pilot new marketing channels and tools, evaluating their potential to scale and contribute to business objectives.
• Pilot new marketing channels and tools, evaluating their potential to scale and contribute to business objectives.
• Pilot new marketing channels and tools, evaluating their potential to scale and contribute to business objectives.
• Pilot new marketing channels and tools, evaluating their potential to scale and contribute to business objectives.
• Pilot new marketing channels and tools, evaluating their potential to scale and contribute to business objectives.
• Pilot new marketing channels and tools, evaluating their potential to scale and contribute to business objectives.
• Pilot new marketing channels and tools, evaluating their potential to scale and contribute to business objectives.
• Pilot new marketing channels and tools, evaluating their potential to scale and contribute to business objectives.
• Pilot new marketing channels and tools, evaluating their potential to scale and contribute to business objectives.
• Pilot new marketing channels and tools, evaluating their potential to scale and contribute to business objectives.
• Pilot new marketing channels and tools, evaluating their potential to scale and contribute to business objectives.
• Pilot new marketing channels and tools, evaluating their potential to scale and contribute to business objectives.
• Pilot new marketing channels and tools, evaluating their potential to scale and contribute to business objectives.
• Pilot new marketing channels and tools, evaluating their potential to scale and contribute to business objectives.
• Pilot new marketing channels and tools, evaluating their potential to scale and contribute to business objectives.
• Pilot new marketing channels and tools, evaluating their potential to scale and contribute to business objectives.
• Pilot new marketing channels and tools, evaluating their potential to scale and contribute to business objectives.
• Pilot new marketing channels and tools, evaluating their potential to scale and contribute to business objectives.
• Pilot new marketing channels and tools, evaluating their potential to scale and contribute to business objectives.
• Pilot new marketing channels and tools, evaluating their potential to scale and contribute to business objectives.
• Pilot new marketing channels and tools, evaluating their potential to scale and contribute to business objectives.
• Pilot new marketing channels and tools, evaluating their potential to scale and contribute to business objectives.
• Pilot new marketing channels and tools, evaluating their potential to scale and contribute to business objectives.
• Pilot new marketing channels and tools, evaluating their potential to scale and contribute to business objectives.
• Pilot new marketing channels and tools, evaluating their potential to scale and contribute to business objectives.
• Pilot new marketing channels and tools, evaluating their potential to scale and contribute to business objectives.
• Pilot new marketing channels and tools, evaluating their potential to scale and contribute to business objectives.
• Pilot new marketing channels and tools, evaluating their potential to scale and contribute to business objectives.
• Pilot new marketing channels and tools, evaluating their potential to scale and contribute to business objectives.
• Pilot new marketing channels and tools, evaluating their potential to scale and contribute to business objectives.
• Pilot new marketing channels and tools, evaluating their potential to scale and contribute to business objectives.
• Pilot new marketing channels and tools, evaluating their potential to scale and contribute to business objectives.
• Pilot new marketing channels and tools, evaluating their potential to scale and contribute to business objectives.
• Pilot new marketing channels and tools, evaluating their potential to scale and contribute to business objectives.
• Pilot new marketing channels and tools, evaluating their potential to scale and contribute to business objectives.
• Pilot new marketing channels and tools, evaluating their potential to scale and contribute to business objectives.
• Pilot new marketing channels and tools, evaluating their potential to scale and contribute to business objectives.
• Pilot new marketing channels and tools, evaluating their potential to scale and contribute to business objectives.
• Pilot new marketing channels and tools, evaluating their potential to scale and contribute to business objectives.
• Pilot new marketing channels and tools, evaluating their potential to scale and contribute to business objectives.
• Pilot new marketing channels and tools, evaluating their potential to scale and contribute to business objectives.
• Pilot new marketing channels and tools, evaluating their potential to scale and contribute to business objectives.
• Pilot new marketing channels and tools, evaluating their potential to scale and contribute to business objectives.
• Pilot new marketing channels and tools, evaluating their potential to scale and contribute to business objectives.
• Pilot new marketing channels and tools, evaluating their potential to scale and contribute to business objectives.
• Pilot new marketing channels and tools, evaluating their potential to scale and contribute to business objectives.
• Pilot new marketing channels and tools, evaluating their potential to scale and contribute to business objectives.
• Pilot new marketing channels and tools, evaluating their potential to scale and contribute to business objectives.
• Pilot new marketing channels and tools, evaluating their potential to scale and contribute to business objectives.
• Pilot new marketing channels and tools, evaluating their potential to scale and contribute to business objectives.
• Pilot new marketing channels and tools, evaluating their potential to scale and contribute to business objectives.
• Pilot new marketing channels and tools, evaluating their potential to scale and contribute to business objectives.
• Pilot new marketing channels and tools, evaluating their potential to scale and contribute to business objectives.
• Pilot new marketing channels and tools, evaluating their potential to scale and contribute to business objectives.
• Pilot new marketing channels and tools, evaluating their potential to scale and contribute to business objectives.
• Pilot new marketing channels and tools, evaluating their potential to scale and contribute to business objectives.
• Pilot new marketing channels and tools, evaluating their potential to scale and contribute to business objectives.
• Pilot new marketing channels and tools, evaluating their potential to scale and contribute to business objectives.
• Pilot new marketing channels and tools, evaluating their potential to scale and contribute to business objectives.
• Pilot new marketing channels and tools, evaluating their potential to scale and contribute to business objectives.
• Pilot new marketing channels and tools, evaluating their potential to scale and contribute to business objectives.
• Pilot new marketing channels and tools, evaluating their potential to scale and contribute to business objectives.
• Pilot new marketing channels and tools, evaluating their potential to scale and contribute to business objectives.
• Pilot new marketing channels and tools, evaluating their potential to scale and contribute to business objectives.
• Pilot new marketing channels and tools, evaluating their potential to scale and contribute to business objectives.
• Pilot new marketing channels and tools, evaluating their potential to scale and contribute to business objectives.
• Pilot new marketing channels and tools, evaluating their potential to scale and contribute to business objectives.
• Pilot new marketing channels and tools, evaluating their potential to scale and contribute to business objectives.
• Pilot new marketing channels and tools, evaluating their potential to scale and contribute to business objectives.
• Pilot new marketing channels and tools, evaluating their potential to scale and contribute to business objectives.
• Pilot new marketing channels and tools, evaluating their potential to scale and contribute to business objectives.
• Pilot new marketing channels and tools, evaluating their potential to scale and contribute to business objectives.
• Pilot new marketing channels and tools, evaluating their potential to scale and contribute to business objectives.
• Pilot new marketing channels and tools, evaluating their potential to scale and contribute to business objectives.
• Pilot new marketing channels and tools