Director of Digital Marketing

Position Summary

At The Joint Chiropractic, understanding our customers and delivering a seamless, high-quality experience across every touchpoint is critical to driving sustainable growth. This role is about turning data into insight - and insight into action - while championing the voice of the customer and ensuring every digital interaction is intuitive, engaging, and aligned to their needs.

Key Responsibilities

• Serve as the voice of the customer across the organization, developing a deep understanding of customer behaviors, needs, and preferences
• Own and continuously optimize the end-to-end customer journey across digital platforms, including website and mobile app
• Turn data into actionable insights that inform marketing strategy, customer experience improvements, and business decisions
• Develop customer segmentation, personas, and journey mapping to guide targeting, messaging, and experience design
• Partner with Marketing, IT, and Operations to translate insights into seamless, customer-centric experiences
• Oversee performance and optimization of digital platforms to improve engagement, conversion, and overall customer satisfaction
• Lead the strategy and evolution of marketing technology and data capabilities to better support customer understanding and personalization
• Analyze campaign and promotional performance to provide insights that improve effectiveness and customer impact
• Expand marketing automation and lifecycle engagement strategies across email, push, and in-app channels
• Ensure consistency and accuracy of digital touchpoints, including local listings, to support customer discovery and trust
• Integrate external partners and platforms into cohesive measurement and attribution frameworks

Qualifications

• Experience in customer insights, customer experience, digital marketing, or a related field
• Strong understanding of customer journey mapping, segmentation, and lifecycle strategy
• Experience leveraging CRM data, analytics, and digital platforms to drive customer-focused decisions
• Proven ability to translate customer insights into actionable strategies that improve experience and business outcomes
• Experience leading cross-functional initiatives across Marketing, IT, and Operations
• Familiarity with marketing technology ecosystems, digital analytics, and performance measurement
• Strong communication and influencing skills, with the ability to advocate for the customer at all levels of the organization
• Hightly organized, strategic, and comfortable operating in a fast-paced environment

Compensation & Benefits

• Salary: $130k - $150k DOE
• Medical, Dental, Vision
• 401k w/company match
• PTO Accrual
• Complimentary Joint Membership

Work Schedule

This role follows a hybrid schedule and will require an in-office presence at our Scottsdale, AZ headquarters at least three days per week (Tuesday-Thursday).