Director of Digital Marketing

Duties And Responsibilities

• Build and own the end-to-end digital marketing strategy to accelerate growth across all lending products.
• Build, lead, and mentor a digital marketing team, including hiring, training, and performance management to foster innovation and efficiency.
• Lead the transformation of our digital loan origination experience—improving conversion, reducing friction, and driving high-quality applications.
• Partner closely with Product, Pricing, Data, Technology, Credit, and Compliance to deliver an optimized, compliant, and customer-centric digital journey.
• Strengthen our digital presence by crafting compelling branding initiatives, content strategies, and multi-channel campaigns that resonate with target audiences in personal lending.
• Manage marketing budgets, vendor relationships, and agency partnerships to ensure cost-effective execution and scalable growth.
• Stay ahead of industry trends in digital marketing, financial services, and lending to innovate and adapt strategies for current and future channels.
• Lead the development and implementation of an AI-enabled digital marketing strategy across acquisition, retention, and lifecycle marketing.
• Create and test full-funnel strategies focused on improving cost per funded loan, application-to-fund conversion, and lifetime value.
• Build a measurement framework that connects marketing performance to loan production metrics.
• Drive continuous optimization through experimentation, A/B testing, segmentation, and funnel analysis.
• Identify opportunities across the digital experience to accelerate speed to decision and improve customer satisfaction.
• Lead and mentor a high-performing digital marketing team.
• Collaborate with analytics, UX, and engineering teams to implement enhancements (attribution, automation, personalization).
• Serve as a strategic voice in senior leadership discussions around digital growth, customer insights, and product innovation.

Minimum Qualifications

• 8+ years of digital marketing experience, including significant time in consumer finance, lending, or fintech.
• Proven track record of building and scaling digital marketing teams, with demonstrated success in driving revenue growth through multi-channel campaigns.
• Deep expertise in full-funnel optimization and performance marketing.
• Demonstrated experience using LLM or other AI tools within digital marketing strategies.
• Strong understanding of digital loan origination or similar high-compliance digital funnels.
• Experience leading teams and managing agency/vendor relationships.
• Strong branding acumen with experience developing and maintaining a robust online digital presence, including website optimization and social media strategy.
• Ability to thrive in a fast-moving, highly collaborative environment.
• Advanced knowledge of traffic generation tactics, including SEO (search engine optimization), remarketing, paid media, and emerging channels like voice search, AI-optimized content, and influencer partnerships.