Director Marketing Demand Generation

Overview

Community Texas Support Center Address: 3501 Olympus Boulevard, Dallas, Texas 75019
Pay Range: $158,900.00-$230,500.00+ Annual

Why This Role Stands Out

Own a multimillion-dollar marketing engine and directly impact business growth
Lead across the full funnel from first click to revenue attribution
Shape the future of AI-driven marketing (Google AI Overviews, ChatGPT, generative search)
Influence executive-level strategy and partner directly with senior leadership
Hold agencies accountable and drive real performance, not just activity

What You’ll Own

• End-to-End Demand Generation Strategy
• Lead integrated acquisition strategy across: Paid Search, Paid Social, Organic Social, SEO / AEO / GEO (Generative Engine Optimization), Programmatic, CTV/OTT, and ABM
• Drive performance against CPL, CAC, and pipeline/revenue targets
• Performance Marketing That Actually Performs
• Own optimization across the full funnel from click to conversion
• Continuously test, learn, and scale what works
• Turn insights into action fast
• Agency & Budget Accountability
• Manage and optimize a $5M+ media budget
• Hold agency partners accountable for ROI, transparency, and execution
• Make smart, data-driven investment decisions
• AI-Driven Search & Digital Innovation
• Ensure brand visibility across: Google AI Overviews, ChatGPT, Perplexity, and emerging platforms
• Build citation-ready, structured content ecosystems (FAQ, schema, conversational AI)
• Stay ahead of how people search and how brands show up
• Advanced Analytics & Attribution
• Lead Marketing Mix Modeling (MMM), Multi-Touch Attribution (MTA), and incrementality testing
• Translate complex data into clear, actionable decisions

What You Bring

• 8 to 12 years in digital/growth marketing with proven ownership of pipeline and revenue outcomes
• Experience managing $5M+ annual media budgets with clear ROI accountability
• Deep expertise in: Paid media + SEO/AEO/GEO, Conversion rate optimization (CRO), Multi-touch attribution and performance analytics
• Technical & Analytical Strength: Google Analytics (GA4) or Adobe Analytics, Data tools: Excel, Looker, and ETL platforms (Funnel.io, Supermetrics, etc.), Strong understanding of schema markup and structured data for AI search
• Modern Marketing & AI Fluency: Experience leveraging AI tools for: Campaign optimization, Keyword discovery, Creative iteration, Performance insights, Familiarity with AI-search visibility platforms (Profound, Goodie, AthenaHQ, etc.)

About the Company

Lifespace Communities, headquartered in Dallas, Texas, is one of the nation's largest nonprofit senior living organizations. For over 50 years, we have been dedicated to creating vibrant communities across the country where older adults are empowered to live their aspirations with purpose, independence, and peace of mind. Driven by a commitment to exceptional service, innovation, and meaningful connections, our team members work together to enrich the lives of our residents every day.

At Lifespace, you'll find more than a career, you'll find an opportunity to make a lasting impact while growing professionally in a collaborative, mission-driven organization.

Equal Opportunity Employer