Director - Growth and Demand Generation

About the role

This leader owns Viking's full top-of-funnel — across four pillars: Sales Development (Inbound and Outbound), Marketing, eCommerce, and Digital. This position will double marketing-sourced demand from $10M to $20M, deliver $3M–$5M of accretive revenue through a new eCommerce route to market, and build a team that makes Viking faster, more consistent, and more scalable without adding layers.

Primary Duties And Responsibilities

• Sales Development (Inbound & Outbound)
  • Own the Sales Development function end to end — both Inbound qualification and Outbound prospecting.
  • Build the Inbound motion: rapid speed-to-lead on qualified web, eCommerce, and Request for Quote inquiries; consistent qualification criteria; clean handoff to Channel Partners.
  • Build the Outbound motion: target-account strategy, cadences, and playbooks aligned to Viking's priority segments.
  • Define and align the criteria a potential customer must meet to move through each stage of the sales pipeline, including Service Level Agreements, and report in partnership with Sales.
• Marketing
  • Own the demand plan: set targets, channel mix, and investment allocation to double marketing-sourced pipeline.
  • Create Good / Better / Best product-marketing positioning and sales enablement for core and adjacent applications.
  • Create and orchestrate scalable, AI enabled content and campaigns with digital teams to implement integrated and standalone campaigns across web, SEO, SEM, email, events, and channel marketing.
• E-commerce
  • Lead the launch and operation of the hybrid eCommerce route to market: RFQ path for engineered solutions and checkout path for standard products and spares.
  • Own eCommerce logic, pricing rules, and merchandising.
  • Drive adoption, conversion, and customer experience performance as measurable business outcomes — not vanity metrics.
  • Deliver the targeted $3M–$5M of accretive revenue, with a clear Quad 3 focus.
• Digital
  • Own VikingPump.com, VikingConnect, and SmartSitePlus — publishing velocity, UX hygiene, SEO health, and conversion performance.
  • Own product data quality, attribute governance, and media workflows that feed every customer-facing surface.
  • Partner with Corporate teams on platform, architecture, and integration.
  • Use AI deliberately in sizing, selection, content generation, and lifecycle communication to move from 1:1 to 1:many.
• Team & Cross-Functional Leadership
  • Lead a team across all four pillars; recruit, develop, and retain talent that can scale the function without scaling headcount linearly.
  • Embed governance: clear ownership, decision rights, and metrics across intake, content, campaigns, and the funnel.
  • Work with Commercial / Channel on handoffs, flow, and metrics from interest → quote → order → fulfillment.

Education And/or Experience Requirements

• Bachelor’s degree or equivalent professional experience required.
• 5+ years in B2B commercial leadership roles, with clear ownership of a revenue or pipeline number.
• Proven record building or scaling a Sales Development function (Inbound and Outbound) — hiring, coaching, quota design, tooling, and MQL→SQL discipline.
• Hands-on experience launching or scaling B2B eCommerce — ideally a hybrid RFQ + checkout model with channel-partner alignment.
• Strong grasp of product-marketing, including positioning, packaging, and sales enablement for tiered offerings.
• Understanding of web properties, SEO/SEM, and content operations as measurable revenue drivers.

Other Special Requirements

• Commercially literate — comfortable owning a revenue number, not just an activity number.
• Analytical — fluent with funnel math, attribution, cohort behavior, SDR unit economics, and the economics of demand.
• Systems-minded — you design for repeatability, governance, and 1:many leverage rather than 1:1 heroics.
• Operator's instinct — you ship, measure, and iterate; you don't wait for perfect.
• Strong partner — credible with Sales, Application Engineering, Operations, and IT; builds trust quickly.
• People leader — attracts talent, sets clear expectations, and develops the next layer of leaders.

Work Environment Requirements

• Regularly required to talk, hear, use hands to finger, handle, or feel, and sit for extended periods of time.
• Occasionally required to stand; walk and reach with hands and arms.
• Able to occasionally lift up to 40 pounds.
• Must have good vision, color vision and the ability to focus.
• Ability to travel, less than 20% as needed.

Attention Applicants

If you are an individual with a disability and require a reasonable accommodation to complete any part of the application process, please let us know. Likewise, if you are limited in the ability to access or use this online application process and need an alternative method for applying, we will determine an alternate way for you to apply. Please contact our Talent Acquisition Team at lfcareers@idexcorp.com for assistance with an accommodation.

Job Family

Marketing

Business Unit

Viking Pump