Director, Demand Generation
About Rad AI
Rad AI is dedicated to transforming healthcare through artificial intelligence. Founded by a radiologist, our solutions are revolutionizing radiology, saving time, reducing burnout, and improving patient care. With a large proprietary radiology report dataset, our AI has uncovered hundreds of new cancer diagnoses and reduced error rates in millions of reports. Rad AI has raised over $140M in funding, including a recent Series C of $68M, bringing our valuation to $528M. Investors include Khosla Ventures, World Innovation Lab, Gradient Ventures, Cone Health Ventures, and others, all supporting our mission to empower physicians with advanced AI.
Why Join Us
We are seeking a Director of Demand Generation to build and lead Rad AI’s demand generation engine. This role requires a strategic operator who can set direction, translate strategy into action, and personally drive initiatives. You will own the demand generation roadmap, lead integrated campaigns, manage investments, and build the operating discipline needed to generate a qualified enterprise pipeline. You will work closely with Marketing Operations to ensure campaigns are built, tracked, and reported accurately, while maintaining direct oversight of campaign strategy, execution, and performance.
What You'll Do
Own demand generation strategy and performance: Lead and shape Rad AI’s full-funnel demand generation plan, connecting business priorities, budget, and pipeline goals.
Lead integrated campaigns: Develop and execute programs across paid social, search, retargeting, email, webinars, partner channels, and targeted account-based programs.
Partner with Marketing Operations: Define campaign requirements, audience logic, scoring, routing, attribution, and reporting needs.
Manage budget and channel performance: Allocate investment, manage agencies, and make clear decisions about where to scale, adjust, or stop spending.
Analyze and optimize: Track funnel performance, test messaging and channels, and turn data into actions that improve conversion and pipeline.
Drive cross-functional execution: Align with Sales, RevOps, Product Marketing, and Marketing Communications on priorities, handoffs, and follow-up.
Create operating discipline: Build clear plans, owners, milestones, and deadlines.
Communicate risks early, close loops, and ensure campaigns move from strategy to launch.
Who We're Looking For
10+ years of experience in demand generation, growth marketing, or performance marketing, with a proven track record of driving qualified pipeline in B2B SaaS.
Experience marketing into health systems or other complex healthcare organizations, with a strong understanding of multi-stakeholder buying cycles.
Proven ability to set strategy and personally execute integrated campaigns across paid, email, webinars, partner channels, and account-based programs.
Strong ABM experience, including audience selection, buying-committee engagement, Sales activation, and account-level measurement.
Strong HubSpot fluency across campaigns, workflows, lifecycle stages, scoring, attribution, and reporting, with the ability to partner effectively with Marketing Operations.
Analytical and commercial judgment, with the ability to connect marketing activity to conversion, opportunities, pipeline, and revenue impact.
Experience managing budgets, agencies, and vendors with clear performance accountability.
Strong operating discipline across multiple programs, deadlines, and dependencies, with proactive communication and reliable follow-through.
Ability to work independently, make decisions, and keep work moving without waiting for perfect information.
Strong cross-functional partnership skills across various organizational stakeholder groups.
A high bias for action and comfort operating in a fast-paced, build-from-scratch environment.
Success Looks Like
Demand generation plans consistently move from strategy into market.
Campaigns launch on time with clear audiences, goals, owners, and measurement.
Marketing investment is focused on the accounts, audiences, and programs most likely to generate qualified pipeline.
Sales receives meaningful engagement with clear context and agreed-upon follow-up expectations.
Campaign and funnel performance is visible, understood, and acted upon.
Risks and delays are communicated early, with a clear recommendation for how to proceed.
Marketing Operations receives thoughtful, specific requirements and is not expected to define demand generation strategy.
Leadership has confidence in both the results and the operational reliability of the demand generation function.
What It's Like to Work at Rad AI
Join our world-class team as we build and deploy AI solutions that empower physicians and transform patient care—making a meaningful impact on millions of lives. Driven by our mission, we prioritize transparency, inclusion, and close collaboration, bringing together exceptional people to revolutionize healthcare. If you're passionate about driving innovation and delivering impactful healthcare solutions, we'd love to hear from you!
To learn more about what it's like to work at Rad AI, visit https://www.radai.com/life-at-rad-ai. Follow us on LinkedIn to stay up to date!
Benefits
Comprehensive Medical, Dental, Vision & Life insurance
HSA (with employer match), FSA, & DCFSA
401(k)
Flexible PTO policy
Annual company-wide offsite
Periodic team offsites
Annual equipment stipend
Equal Employment Opportunity
We are committed to providing equal employment opportunities to all employees and applicants without regard to race, color, religion, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance.