Director, Demand Generation
The Director of Demand Generation at Replicant is responsible for scaling the marketing-led pipeline strategy and execution. Key responsibilities include:
Own and execute strategies to drive measurable pipeline growth, improve conversion rates, and increase coverage across target accounts.
Partner cross-functionally with Sales, BDRs, RevOps, and Brand & Product Marketing to ensure full-funnel alignment.
Lead a high-performing team of three individual contributors (Demand Gen, ABM, and Field Marketing).
Create clear priorities, accountability, and operating rhythms while fostering a culture of ownership, speed, and continuous improvement.
Partner closely with Sales, Business Development, Revenue Operations, Product Marketing, and Executive Leadership to align priorities, improve execution, and ensure the organization is focused on the highest-impact growth opportunities.
About the role
Replicant is a leader in AI-powered customer service solutions, handling millions of calls monthly for Fortune 500 companies and innovative startups. The Director of Demand Generation will play a crucial part in accelerating growth through integrated demand programs, ABM strategies, and field marketing initiatives.
Responsibilities
Own and execute strategies to drive measurable pipeline growth, improve conversion rates, and increase coverage across target accounts.
Partner cross-functionally with Sales, BDRs, RevOps, and Brand & Product Marketing to ensure full-funnel alignment.
Lead a high-performing team of three individual contributors (Demand Gen, ABM, and Field Marketing).
Create clear priorities, accountability, and operating rhythms while fostering a culture of ownership, speed, and continuous improvement.
Partner closely with Sales, Business Development, Revenue Operations, Product Marketing, and Executive Leadership to align priorities, improve execution, and ensure the organization is focused on the highest-impact growth opportunities.
Requirements
7+ years of experience in Demand Generation, Revenue Marketing, Field Marketing, ABM, or related enterprise B2B marketing roles.
Experience owning pipeline or opportunity generation targets and consistently delivering against revenue goals.
Strong experience partnering with Sales and Business Development teams to drive account penetration and opportunity creation.
Experience leading account-based marketing, field marketing, executive programs, and enterprise demand generation initiatives.
Proven people management experience with a track record of building and developing high-performing teams.
Strong analytical and operational skills with the ability to translate data into action and business outcomes.
Excellent communication and stakeholder management skills with the ability to influence across functions and leadership levels.
Experience working in SaaS, AI, enterprise software, contact center technology, or related markets is preferred.
Qualifications
Passion for building pipeline, creating revenue impact, and scaling enterprise go-to-market programs.
Ability to thrive in a fast-moving environment with strong ownership, accountability, and bias toward execution.
Strong analytical and operational skills with the ability to translate data into action and business outcomes.
Excellent communication and stakeholder management skills with the ability to influence across functions and leadership levels.
Experience working in SaaS, AI, enterprise software, contact center technology, or related markets is preferred.
Skills
Strategic leadership and analytical rigor.
Hands-on execution and cross-functional collaboration.
Account-based marketing and field marketing expertise.
Integrated campaign execution and pipeline optimization.
Team leadership and performance management.
Benefits
In-person connection that counts: company-wide offsites and smaller team gatherings designed to make remote work feel personal.
Tech & learning stipend: Conferences, books, courses — interested? We’ll fund them.
Remote by design: We’re distributed — no guilt about life events, we trust you to manage your calendar.
Health & wellness: Flexible vacations, paid sabbatical after 5 years, comprehensive benefits, plus a stipend to support your physical and mental well-being.
Compensation that matches your impact: competitive salaries in the company you’re helping to build.
Equity with upside: We believe in shared ownership—You’ll own a real piece of a fast-growing AI company.
Pay
Competitive salaries in the company you're helping to build.
Schedule
Full-time.