Director, Demand Generation

New Logo Acquisition and ABM

Lead the planning, execution, optimization, and reporting of integrated marketing programs spanning awareness, engagement, pipeline creation, opportunity acceleration, and customer expansion.

Drive new logo acquisition through campaigns and programs such as email marketing, ABM, in-person events, virtual events, partner co-marketing campaigns, and customer expansion campaigns.

Evaluate and report on campaign performance and reallocate investments to maximize campaign ROI and revenue impact.

Develop and lead the ABM strategy, partnering closely with Sales to identify and engage high-value target accounts.

Collaborate with Product Marketing and Sales leadership to create personalized messaging, content, and campaigns for key accounts and buying committees.

Measure account progression, engagement, opportunity creation, and revenue contribution across ABM initiatives.

Customer, Channel, and Event Marketing

Develop customer lifecycle marketing programs that drive engagement, adoption, retention, advocacy, cross-sell, and upsell opportunities.

Partner with Customer Success and Account Management teams to support expansion pipeline and revenue goals.

Create customer-focused campaigns that strengthen relationships and increase customer lifetime value.

Support channel, alliance, technology, and strategic partnerships through joint go-to-market campaigns, co-branded programs, events, and pipeline-generating activities.

Oversee the global event strategy, including industry conferences, customer events, webinars, roadshows, and partner events.

Ensure event investments contribute directly to pipeline creation, opportunity acceleration, and revenue growth.

Build integrated pre-event, onsite, and post-event campaigns that maximize engagement and conversion.

Early Adoption of AI Technologies

Identify and leverage AI technologies to improve audience targeting, campaign personalization, content creation, and conversion optimization.

Partner with Marketing Operations and Digital teams to integrate AI capabilities into campaign planning, execution, reporting, and optimization.

Build a culture of experimentation and continuous improvement through testing and AI-enabled insights.

Collaboration and Team Management

Partner with Marketing Operations to optimize lead flow management and campaign execution.

Collaborate with Product Marketing to ensure campaigns and product launches are differentiated, compelling, and aligned with corporate positioning.

Work closely with Digital and Web teams to optimize landing page performance, conversion rates, and user journeys across campaigns.

Establish strong partnerships with Sales leadership to ensure alignment around pipeline targets, account priorities, and revenue outcomes.

Lead, mentor, and develop a high-performing global demand generation team.

Establish goals, KPIs, weekly operating rhythms, and performance standards across the team.

Foster a culture of accountability, innovation, collaboration, and continuous optimization.