Director, Demand Generation

The Director, Demand Generation role is seeking a seasoned marketing leader with a proven track record in driving pipeline growth and executing integrated marketing campaigns. This role requires a deep understanding of both enterprise and digital go-to-market motions, and a strong focus on data-driven strategies.

About the role

This leadership position involves shaping and executing a comprehensive demand generation strategy that drives pipeline growth, revenue expansion, and customer engagement across both enterprise and digital business segments. The role also entails aligning marketing initiatives with broader business objectives and working closely with sales, revenue operations, product marketing, and regional teams to create scalable growth programs.

Responsibilities

• Develop and execute annual and quarterly demand generation strategies aligned with revenue objectives, ensuring measurable impact on pipeline growth and customer acquisition.
• Lead integrated marketing campaigns and global account-based marketing initiatives, creating repeatable processes and performance standards across regions and functions.
• Drive enterprise demand generation efforts by partnering with Sales and Revenue Operations to improve account engagement, accelerate opportunities, and increase account expansion.
• Serve as the central coordinator for cross-functional campaign planning, aligning messaging, content, channels, timelines, and performance metrics.
• Establish reporting frameworks and campaign measurement practices to continuously improve marketing effectiveness and business outcomes.
• Lead, mentor, and develop a demand generation team, fostering a culture of accountability, experimentation, collaboration, and continuous improvement.

Requirements

• 10+ years of progressive experience in B2B marketing, including at least 5 years in demand generation, growth marketing, or revenue-focused leadership roles.
• Proven success driving qualified pipeline growth and executing integrated, multi-channel marketing campaigns in complex business environments.
• Experience supporting both enterprise sales motions and digital or self-service customer journeys.
• Strong expertise in account-based marketing strategies and customer lifecycle marketing initiatives.
• Hands-on experience with marketing automation and CRM platforms, particularly HubSpot and Salesforce.
• Demonstrated ability to collaborate effectively with Sales, Revenue Operations, Product Marketing, and other cross-functional stakeholders.
• Strong analytical mindset with the ability to translate data into actionable strategies and measurable business outcomes.
• Exceptional planning, communication, problem-solving, and organizational skills, with the ability to manage multiple priorities in a matrixed environment.
• Experience in professional services, consulting, SaaS, training, leadership development, enterprise education, or global marketing environments is considered an asset.

Benefits

• Remote-first opportunity open to candidates across the United States.
• Competitive annual base salary with an estimated range of CAD $165,000-$205,000, depending on experience and qualifications.
• Opportunity to work in a purpose-driven and growth-oriented environment focused on innovation and continuous learning.
• Exposure to global marketing initiatives and cross-functional leadership responsibilities.
• Career development opportunities and the ability to shape the evolution of marketing strategy and operating models.
• Minimal travel requirements, with approximately 4-5 trips annually for team meetings and company events.
• Inclusive and collaborative culture that values diversity, learning, and professional growth.