Director, Demand Generation
Campaign Development & Execution
You’ll develop and execute integrated marketing campaigns across multiple channels (e.g., email, webinars, events, social, trade pubs, and more), working within established strategies and guidelines. Define campaign plans, channels, ABM approaches, and timelines, ensuring alignment with overall marketing and business objectives. Collaborate effectively with cross-functional teams to ensure seamless campaign execution and maximize impact. Manage campaign deliverables, ensuring projects stay on track, within budget, and adhere to quality standards. Leverage AI agents and automated frameworks to eliminate repetitive tasks, freeing your time for high-level strategy and creative problem-solving.
Data-Driven Reporting, Analysis & Optimization
Ability to translate complex data into executive-level standardized readouts that focus on pipeline momentum and ROI rather than just open rates. Maintain status reports for all current campaigns, ensuring transparency and accountability.
Sales Enablement
Empower BDR and Sales teams with the tools and insights needed to turn leads into relationships. Through regular 'Smarketing' updates and the strategic use of Seismic and Demandbase, you will foster a collaborative environment where sales and marketing move with a shared sense of purpose.
Qualifications
- 5+ years of experience in Demand Generation or Digital Marketing. While a mix of B2B and B2C experience is acceptable, at least 3 years of experience in a B2B environment is required.
- Bachelor's degree
- Exceptional communication skills with a focus on building a collaborative, results-oriented culture
- Technical system literacy in systems similar to or including Salesforce, Pardot, Demandbase, Consensus, and the Google Suite
- Experience using generative AI and/or AI agents
- Ability to translate complex data into executive-level analysis, reporting, and presentation