Director Demand Generation

About the role

We are seeking a Director, Demand Generation to lead our top-of-funnel demand generation efforts. This role requires a deep understanding of the user research industry and the teams we serve, as well as experience in driving leads, MQLs, and pipeline through a mix of paid programs, field marketing, and multi-channel campaigns.

Responsibilities

• Own top-of-funnel demand generation with a clear focus on leads, MQLs, and pipeline creation, primarily for new business with a meaningful eye on expansion
• Develop and execute demand generation strategy by continuously identifying gaps in the funnel and proposing, testing, and deploying solutions
• Manage paid campaigns in collaboration with our agency partners across existing channels, while actively researching and piloting new ones, iterating based on what the data tells you
• Plan and execute field marketing programs including conferences and executive events designed to create pipeline and accelerate deals already in motion
• Build and maintain lead and MQL forecasting models so the team always has a reliable, data-backed view of where we stand and what levers to pull
• Recommend greenfield opportunities for us, including new channels, and piloting tests to validate performance
• Own campaign operations including lead flow, routing logic, and data integrity across our marketing ops stack, working closely with Sales and Business Operations

Requirements

• 5+ years of experience in demand generation at a B2B SaaS company
• Experience in the user or market research industry and empathy for our ICP — you understand who we're selling to, what they care about, and how to reach them in ways that resonate
• A track record of successfully driving leads, MQLs, and pipeline through a mix of paid programs, field marketing, and multi-channel campaigns
• The ability to own direction and outcomes for demand generation, balancing short-term execution with longer-term strategy
• Strong analytical instincts with a habit of using data as the basis for decisions, building forecasts with rigor, and translating funnel metrics into clear business narratives
• Experience managing paid campaigns through agency relationships and holding partners accountable to performance
• Hands-on familiarity with marketing automation and CRM tools, and a solid understanding of how data flows between them
• A bias for experimentation you approach demand gen with curiosity, iterate quickly, and know that not every test will work
• Collaborative by nature, with strong working relationships across Marketing, Sales, and Business Operations
• Comfortable navigating ambiguity, able to identify what's broken, structure a plan to fix it, and move without waiting for perfect information

Qualifications

• Proven track record of success in a similar role
• Ability to work independently and as part of a team
• Excellent communication and interpersonal skills
• Passion for user research and the product development process

Skills

• Data analysis and interpretation
• Strategic planning and execution
• Project management and organizational skills
• Marketing automation and CRM proficiency
• Agile methodologies and iterative approaches

Benefits

• Health insurance with international coverage, vision, and dental: 100% of the team member premium paid
• Life and Disability Insurance, 100% of the team member premium paid
• Flexible time off
• Meaningful equity
• Company retreats, fully paid for by Maze
• New MacBook (laptop), paid for by Maze
• Paid Family leave: 16 weeks for birth or adoptive parents
• $500/month to be used for dependent health insurance coverage
• Monthly Bonus.ly points that are awarded to others to recognize teamwork, dedication and helpfulness - points can be cashed out for gift cards and more
• SWAG, we have some really cool swag
• Open, transparent culture that includes virtual: coffee chats, bi-weekly all-hands meetings, and more

Pay

Your salary is dependent upon many factors, including years of experience, expertise, etc. During your first interview, you can expect to have an open conversation with your recruiter regarding your compensation expectations.

Schedule

Maze operates a global remote workforce driven by our core values.