Senior Director Demand Generation

The Role

The Senior Director, Demand Generation is responsible for scaling Fiddler’s growth engine. This role requires a strategic approach to demand generation, combining best practices, experimentation, and automation to deliver measurable growth.

About the Team

Fiddler’s marketing team is small but mighty, located in the Bay Area with remote teammates across the U.S. We are a collaborative group that moves quickly, values open and honest feedback, and strives for excellence in everything we do.

What You’ll Do

• Build an AI-powered GTM Engineering Center
• Lead a modern, efficient demand center of excellence that scales with Fiddler’s enterprise growth
• Establish an experimentation culture with clear hypotheses, instrumented funnels, test design discipline, and documented learnings
• Drive Digital Acquisition Excellence
• Own global digital acquisition programs that build mindshare, drive qualified traffic, and accelerate new customer acquisition
• Scale Campaign Enablement
• Lead the team and systems that enable consistent, high-quality campaign execution at scale
• Own Team Development and Operations
• Own planning, budget management, and performance reporting
• Hire, coach, and develop leaders across performance marketing, lifecycle, web/CRO, ABM orchestration, and marketing operations

What We’re Looking For

• 12+ years in demand generation, growth marketing, or campaign management in B2B SaaS, ideally marketing to technical buyers in the enterprise
• Demonstrated success scaling a demand organization through best practices, experimentation, and automation to deliver measurable growth
• Expertise in sales-led and product-led enterprise motions and reporting on the metrics that matter
• Strong analytical orientation - you build measurement systems, run disciplined experiments, and turn results into scalable playbooks
• Fluency in applying AI to marketing workflows (optimization, personalization, content operations, productivity), plus the judgment to deploy it responsibly
• Cross-functional influence with Sales, Finance, Product Marketing, and RevOps, and comfort operating with high accountability

Skills

• Well versed with modern marketing and sales technology stacks
• Executive presence and credibility with C-level and technical decision makers
• Ability to connect technical and quantitative detail to business value in a clear, compelling way
• Strong communication and collaboration skills with experience leading cross-functional initiatives

Compensation

$270,000- $300,000 OTE + equity + benefits