Senior Director, Demand Generation

Job Summary

We are seeking a Senior Director of Demand Generation to lead the strategy, execution, and performance of our demand engine. This role owns pipeline creation across digital, integrated campaigns and account based programs and is responsible for building a high-performing demand generation system that supports global pipeline generation.

Core Responsibilities

• End-to-end demand generation strategy across digital, integrated campaigns, and scalable multi-channel programs.
• Pipeline creation and acceleration aligned to revenue targets.
• Campaign planning and execution across personas, segments, and buying stages.
• Budget allocation, channel mix optimization, and performance management.
• Funnel performance improvements across volume, conversion rates, and pipeline velocity.
• Alignment with Sales, SDR, RevOps, and Partner teams to ensure pipeline quality and follow-up.
• Contribution to global pipegen efforts across regions, segments, and go-to-market priorities.

Ai as a Demand Generation System

• Build and execute AI systems for multi-channel demand programs that drive measurable pipeline and revenue.
• Own digital channel performance and campaign orchestration.
• Lead testing and optimization strategies across creative, targeting, landing pages, and conversion paths.
• Partner with content and product marketing to develop high-performing messaging and offers for integrated campaigns.
• Establish clear reporting on pipeline contribution, ROI, and channel performance.
• Manage and develop a high-performing demand generation team.
• Identify opportunities to increase efficiency, testing velocity, and conversion through AI-enabled workflows.
• Ensure AI systems are measurable, repeatable, and tied to pipeline performance and business outcomes.
• Contribute hands-on to evolving how AI is applied across the demand generation function.