Senior Director, Demand Generation
About the role
K1x is scaling fast, and we're looking for a Senior Director, Demand Generation to relaunch the demand generation function, driving pipeline and customer expansion through a full, integrated lifecycle marketing mix. You'll own the strategy and the scoreboard—designing and running the programs that fill the funnel, partnering shoulder-to-shoulder with Sales, and turning our growing brand momentum into real, measurable pipeline.
This is a player-coach role for someone who loves both the big picture and the details: you'll set the demand gen vision and roadmap, lead a small and mighty team, manage key agency partners, and get hands-on with everything from ABM to events to lifecycle nurture. You'll report directly to our SVP of Marketing and have real influence over how K1x goes to market.
Requirements
- 8+ years of experience in demand generation or growth marketing, with a track record of driving measurable pipeline and revenue impact at a B2B SaaS company
- Strong written and verbal communication, with experience presenting to exec teams
- Experience owning a pipeline number, and confidence in reporting and forecasting the full funnel
- Experience managing and developing a team, with the flexibility to stay hands-on as a true player-coach
- A track record of using hosted events (virtual and in-person) as a real pipeline driver, not just a brand exercise
- Deep understanding of lifecycle/nurture marketing and how to move buyers and customers through the funnel
- Experience managing agency relationships and digital budgets, with a sharp analytical eye for ROI
- Excellent collaboration skills—build real partnership with Business Development, Sales, Product Marketing, and RevOps, not just alignment on paper
- Fintech, tax, accounting, or private markets experience is a strong plus, but not required—what matters most is demand gen chops and a hunger to build