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Jobs · Marketing · Ohio

Director of Marketing Demand Generation

City Barbeque · Dublin, OH · 2 wk ago
MarketingFull-time

Job Overview

The Director of Marketing – Demand Generation drives traffic, guest acquisition, and frequency by building and scaling an integrated, data-driven demand generation engine. This role connects brand, media, loyalty, content, and operations through a disciplined campaign system with measurable business outcomes.

Responsibilities And Duties

  • Owns the marketing calendar, aligning promotions, media, menu, and key business moments

  • Leads execution, ensuring campaigns drive awareness and traffic

  • Translates business priorities into clear, executable campaign plans

  • Ensures campaigns are fully integrated across paid, owned, digital, 3rd-party, and in-joint channels

  • Manages agency partners to deliver performance, efficiency, and alignment

  • Leads end-to-end campaign orchestration from brief to launch

  • Integrates cross-functional inputs across: Loyalty (audience, offer, timing), Creative (brand and visual direction), Content (digital messaging), Operations (restaurant readiness)

  • Ensures campaigns are delivered on time, fully integrated, and execution-ready

  • Owns performance across all demand-generating campaigns, including: Traffic, Guest acquisition, Campaign ROI

  • Maintains and monitors KPIs and optimizes channel mix, messaging, and investment to improve results

  • Owns local demand generation strategy (Local Store Marketing)

  • Builds systems and playbooks to scale national campaigns into local execution

  • Partners with Operations to drive adoption across restaurants

  • Leads and develops a high-performing execution team

  • Establishes structured workflows, timelines, and campaign processes

  • Drives the transition from reactive coordination to a disciplined execution model

Qualifications

  • 5--8+ years in demand generation, CRM, or performance marketing

  • Proven track record of driving measurable traffic, revenue, and ROI

  • Experience with CDPs and marketing automation (Bikky strongly preferred)

  • Strong analytical and strategic capabilities with a data-driven mindset

  • Experience leading cross-functional teams and driving alignment

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