Director of Marketing - Demand Generation

Pipeline Generation

You’ll build and run integrated campaigns that produce qualified leads, progress opportunities through the funnel, and contribute measurable revenue attribution across both demand creation and demand capture programs.

You’ll work closely with digital, product marketing, field, and sales to keep campaigns aligned to buyer motion.

What You’ll Own

• Design and execute multi-channel demand programs targeting buyers across critical infrastructure verticals including energy, manufacturing, defense, and technology.
• Own the campaign mix: email, SEM (Search Engine Marketing), paid media, ABM (Account-Based Marketing), industry review sites, and third-party sponsorships, and optimize relentlessly against cost-per-pipeline and influenced revenue targets.
• Build programs that generate net-new interest from buyers who aren’t actively in-market yet. This includes paid social, targeted content plays, vertical-specific campaigns, and account-based motions designed to move cold accounts into pipeline.
• Build nurture tracks and retargeting sequences tied to buyer stage and solution fit. Campaigns must move prospects through the funnel, not just generate impressions.
• Interpret campaign and pipeline data to identify what’s working, what isn’t, and where to shift investment. Work closely with Marketing Operations on reporting and attribution and use those insights to drive continuous improvement across programs.
• Apply generative AI and intent-based personalization tools to increase campaign velocity and targeting precision. This is a core part of how this team operates.
• Partner with Product Marketing on messaging for advanced malware prevention, zero-day threats, and compliance positioning. Partner with Field Marketing and Sales to ensure outbound sequences and campaign handoffs are operationally tight.

What You Bring

• 10+ years of B2B demand generation experience, ideally in cybersecurity or adjacent technology sectors
• Proven track record across both demand creation and demand capture. You’ve built pipeline from cold, not just harvested in-market intent
• Experience running multi-channel campaigns against technical buyer personas in OT (Operational Technology), ICS (Industrial Control Systems), and IT security environments
• Comfortable working with campaign and pipeline data to draw insights and optimize programs. You don’t need to build the dashboards, but you need to know what the numbers mean
• HubSpot and CRM fluency required; familiarity with 6sense or similar ABM platforms preferred
• Cybersecurity industry experience is a strong plus

What You’ll Get

• Direct ownership of GTM demand programs for high-priority OPSWAT solution areas
• Full access to a modern, AI-forward tech stack and the autonomy to run experiments
• Executive visibility into pipeline performance and campaign impact
• The chance to do demand gen that matters. OPSWAT’s customers protect critical infrastructure that the world depends on

About the Role

This is a pipeline-accountable role.

Qualifications

HubSpot and CRM fluency required; familiarity with 6sense or similar ABM platforms preferred

Benefits

OPSWAT is an equal opportunity employer. We celebrate diversity and are committed to providing an environment where equal employment opportunities are extended to all employees and applicants, free of discrimination and harassment of any type.

Schedule

Type: Full-Time

Pay

N/A