Director of Marketing

Responsibilities

• Develop and lead the overall marketing strategy across all practices, balancing central oversight with local customization for independently branded offices.
• Act as a strategic partner to the executive team in planning growth initiatives and identifying marketing opportunities across regions.
• Build and maintain strong, collaborative relationships with owner doctors to ensure marketing strategies align with practice-specific goals and culture.
• Set and manage KPIs tied to practice-level performance, including new patient visits, patient acquisition cost, and lead conversion.
• Lead roll-out of practice-level marketing campaigns.
• Oversee digital marketing strategies across PPC, SEO, local listings, websites, reputation management, and social media.
• Design scalable SOPs and support systems for localized marketing execution by practice managers or local teams.
• Support the individual branding needs of each practice, ensuring marketing materials are aligned with their unique identities and patient demographics.
• Provide guidance on a calendar of patient-facing communications such as promotions, recall campaigns, referral programs, and community outreach.
• Monitor and provide training for lead conversion at the practice level, including analyzing inbound phone calls and front desk tone/verbiage.
• Track, analyze, and report on marketing performance using analytics dashboards and internal reporting tools.
• Present insights to executive leadership and owner doctors, and adjust strategies based on performance data and practice feedback.
• Manage marketing spend across all practices in alignment with allocated budgets and organizational growth targets.
• Continuously monitor and optimize return on investment (ROI) from marketing spend.
• Collaborate with finance and operations to establish and review annual and monthly marketing budgets.
• Build and lead a strong marketing team (in-house and outsourced) with expertise in digital, brand, and local engagement.
• Manage and evaluate third-party agencies and marketing vendors (e.g., printed mail collateral vendors, freelance design specialists).
• Ensure efficient use of resources across centralized and practice-level marketing efforts.

Requirements

• 5+ years of marketing experience managing campaigns across multiple locations or brands, ideally in healthcare or a service-based environment.
• Hands-on Google Ads experience, including campaign setup, optimization, reporting, or close partnership with paid search specialists.
• Data fluency: comfortable pulling insights from Google Analytics, Search Console, and other reporting tools and turning them into action.
• Demonstrated ability to work independently: managing your priorities, making sound judgment calls, and delivering results.
• Strong command of the full marketing funnel, with hands-on experience in campaigns focused on conversion and patient/customer acquisition.
• Excellent communication and relationship-building skills; you are known for being proactive, organized, and easy to work with.
• A collaborative mindset—willing to flex, pitch in, and adjust when the team needs it.