Director of Marketing

Primary Job Duties

• Develop and execute comprehensive marketing and communication plans aligned with the firm’s strategic and business development objectives.
• Lead and inspire a high-performing team, fostering collaboration and accountability.
• Develop, implement, and maintain firmwide brand guidelines and ensure consistency across all channels.
• Oversee the creation and production of marketing materials (digital and print), including brochures, practice descriptions, attorney biographies, pitch materials, and client presentations.
• Collaborate on client targeting, cross-selling initiatives, and relationship expansion strategies.
• Evaluate and support sponsorships, conferences, and events to maximize visibility and ROI.
• Oversee digital marketing strategy, including website, social media, email marketing, and online campaigns.
• Direct content strategy, including thought leadership, PR initiatives, webinar, and podcast production.
• Oversee event planning, execution, and follow-up.
• Oversee firm’s travel program.
• Collaborate on internal communications including firm updates and newsletters and other employee engagement.
• Ensure ongoing optimization of marketing technology platforms and tools.
• Manage integrated marketing campaigns to drive engagement and brand awareness.
• Manage budgets, resources, and third-party vendor relationships.
• Oversee updates and content management for the firm’s website and intranet.
• Track, analyze, and report on marketing metrics, including ROI and KPIs.
• Serve as a key liaison between marketing, business development, attorneys, and firm leadership.
• Maintain compliance with legal industry and ethics rules and standards.

Key Competencies

• Communicating – Service Managers provide the information required by others in a concise, direct, and unambiguous way. They strive to ensure that the receiver clearly understands the specifics of their message and they are able to listen to, receive, and understand messages conveyed by others.
• Team Building – Service Managers enable and encourage group members to work together to complete tasks and accomplish goals that individual members could not accomplish alone.
• Service Focus – Service Managers place great emphasis on creating customer loyalty by ensuring the highest value of service is always provided and by delivering on commitments to the customer.
• Process Management – Service Managers take a systematic approach in contributing to making the company’s workflow more effective, efficient, and capable of adapting to an ever-changing environment.