Director of Marketing

Essential Duties and Responsibilities

• Develop and execute a comprehensive, research-driven marketing and communications plan aligned with the university's strategic goals and mission.
• Strengthen the university’s reputation through consistent branding and innovative messaging targeted at internal and external audiences.
• Partner with Admissions, Advancement, and academic units to align messaging and campaign execution.
• Create data-driven marketing strategies that attract and convert prospective students.
• Oversee CRM communications, including sequenced email campaigns, to support recruitment and retention initiatives.
• Develop and promote targeted communication strategies for on-campus and virtual recruitment events, enhancing attendance and engagement.
• Lead and develop the Marketing team, supporting digital, print, and multimedia initiatives.
• Oversee budget management, ensuring resource allocation supports institutional priorities and ROI objectives.
• Supervise and coordinate the work of freelance professionals, printers, and other external partners to maintain high-quality outputs.
• Represent the university in professional communication organizations and community groups to enhance visibility and build strategic relationships.
• Actively participate in professional development opportunities to stay current on trends and best practices in higher education marketing.
• Create compelling content for print, digital, and social media platforms, ensuring alignment with the university’s brand identity.
• Oversee website and social media strategy, collaborating with technical teams to enhance user experience and engagement.
• Manage the production and distribution of publications and marketing collateral, supporting fundraising, recruitment, and community outreach efforts.
• Implement data-driven assessment processes to measure the effectiveness of marketing initiatives, refining strategies for greater impact.
• Stay informed of industry trends, enrollment data, and stakeholder feedback to guide decision-making and innovation.

Qualifications

• Bachelor’s degree in Marketing, Communications, Public Relations, Journalism, Business, or a related field required.
• Master’s degree preferred.
• Minimum of seven to ten years of progressively responsible experience in marketing, communications, brand management, digital marketing, or related areas required, preferably within higher education or a mission-driven organization.
• Proven success in managing multi-channel marketing campaigns and driving enrollment outcomes.
• Experience supervising teams and managing external vendors or agencies.
• Exceptional leadership, project management, and organizational skills.
• Strong interpersonal and collaboration abilities with demonstrated success in cross-functional roles.
• Superior writing, editing, and presentation skills, with attention to detail and storytelling expertise.
• Proficiency with marketing technologies, CRM systems (Slate preferred), and tools like InDesign and Photoshop.
• Ability to analyze and interpret data to inform strategies and evaluate results.

Pay

Salary Range: $73,305 to $90,000, plus generous benefits.